A decade ago, Elaine founded Brand Inc. armed with only her laptop, a passion to provide effective, cost-efficient public relations and communications strategies.
A consummate writer at heart with a flaming passion in PR, Elaine now sits at the helm of Brand Incorporated, utilising her expertise in spotting engaging, newsworthy angles, and her treasure trove of experience in journalism and communications to coordinate her team into delivering communications strategies that can be delivered and mapped to the growth and development of the companies or brands the agency works with.
Her previous work in the National Skin Centre, and experience with clients such as Wacoal, Hugo Boss, Meiji Seika, BASF and I Nuovi bolstered her specialisation in fields of Medical, Health and Beauty, as well as Lifestyle PR. By invitation, she has also expanded Brand Inc.'s presence to undertake projects in Hong Kong and Kuala Lumpur in recent years.
When she is not shuttling between Singapore and Malaysia, or spending time with her husband and two-year-old daughter, Elaine makes sure to put in time into actively contributing to society. She is very involved in community services and has been conferred a Special Service Award by the Rotary Club of Changi, an Appreciation Award by ITE Central College (Bishan), and an Appreciation Award by the Singapore Zoological Gardens for her tireless efforts. She also provides pro-bono PR expertise to not-for-profit organisation such as Breast Cancer Foundation, Eco Singapore and the Camerata Chamber Orchestra.