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Michael Kromwyk (charmike4)

Joined 5 years ago from Adelaide, South Australia

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My name is Michael Kromwyk and I am an experienced senior manager with a broad understanding of sales, distribution, strategy, product development and marketing who can think rationally and emotionally, and who can articulate the financial benefits of marketing activities.

 

· Dedicated & driven to improve and be successful

· Ability to think outside the box and take an organisational view, not a silo approach

· Approachable & prepared to listen to others working collaboratively

· Strategic thinker & ability to find new business opportunities

· Empathetic & discreet, also diplomatic & realistic

 

Currently the Senior Manager Retail Distribution at the Royal Automobile Association of SA (RAA) and has just completed a MBA at UniSA.

 

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  • Casual Clothing at Work: Does it Affect Productivity?
    2

    Casual Clothing at Work: Does it Affect Productivity?

    3 years ago

    For as long as I have been working the debate has raged about whether staff should be allowed to wear casual clothing to work. In my experience there have been two sides to this camp – those that support the idea...

  • Under Armour – Harvard Business Review
    0

    Under Armour – Harvard Business Review

    4 years ago

    I was reading an article in Harvard Business Review recently by Kevin Plank, the founder of the brand, Under Armour. Under Armour is a newish brand in Australia and we are starting to see it become commonplace with...

  • Bricks & Mortar Retailers: A Survival Guide
    2

    Bricks & Mortar Retailers: A Survival Guide

    3 years ago

    New fitout drawing on the concept of a place to be seen Traditional bricks and mortar retailers are feeling the pinch the world over. Some are blaming the internet for all of their woes – take Harvey Norman in...

  • Selling from the Top Down
    7

    Selling from the Top Down

    4 years ago

    Many of you who have followed my blogs will recall that I talk about the Friedman sales system quite often. This is the selling system that I use in my business and it has delivered the business and me a lot of success....

  • Body Glove - A Budgeting Case Study
    0

    Body Glove - A Budgeting Case Study

    3 years ago

    During my MBA I had the opportunity to review a case study on the watersports brand Body Glove. Body Glove was founded by Bob and Bill Meistrell taught themselves to swim in rural USA before moving to Manhattan Beach...

  • What is Agility in Software Development?
    1

    What is Agility in Software Development?

    4 years ago

    Over the past couple of months I have been getting more involved in new software system projects that can help enable my organisation to have better information systems in order to meet customer needs and expectations....

  • Get Lost in Langkawi - For Families
    5

    Get Lost in Langkawi - For Families

    4 years ago

    This year I took my family on holiday to Langkawi in northern Malaysia. We are intrepid travellers who have taken our children, Sam (10 tomorrow), Zoe (8) and Suzette (4) across the world a number of times. This time we...

  • Strategy Execution Process
    0

    Strategy Execution Process

    4 years ago

    Haka 'Strategy' Cook Islands 2009 Once an organisation has decided upon a strategic direction the next stage is how to you implement the strategy? This how-to-guide walks through the main considerations that help to...

  • ACER Competitive Strategy Review
    2

    ACER Competitive Strategy Review

    3 years ago

    In this hub Michael Kromwyk provides some insight into the ACER competitive strategy and how it is positioned against other brands in the PC and peripherals market. Included in the paper are some university level models...

  • Annual Salary Review
    5

    Annual Salary Review

    2 years ago

    In this academic paper Michael Kromwyk provides a detailed view of the salary review process and the key aspects that Managers should consider when making salary related decisions. The key recommendation is to have a...

  • Coopers Brewery - Adelaide SA
    0

    Coopers Brewery - Adelaide SA

    3 years ago

    Michael Kromwyk reviews the competitive strategy of Coopers Brewery located in Adelaide, Australia. Through the use of PESTLE, Porter 5 Forces and SWOT, Michael recommends a diversification plan including a move into...

  • Review of Nestle's Emerging Nations Strategy
    4

    Review of Nestle's Emerging Nations Strategy

    4 years ago

    Michael Kromwyk has a passion for emerging nations and in this review of Nestle's strategy you get an insight into how Nestle plans to execute their strategy in Eastern Europe, Asia and South America. Michael also...

  • BMW v LEXUS: A tale of two sales systems
    1

    BMW v LEXUS: A tale of two sales systems

    4 years ago

    This week I was fortunate enough to go new car shopping. My existing Lexus IS250 is coming out of lease next month so I need to buy another car, a little bit better than my current car, as a bit of a treat. After doing...

  • Competitive Strategy – Why Diversify? PepsiCo Case Study
    0

    Competitive Strategy – Why Diversify? PepsiCo Case Study

    4 years ago

    Michael Kromwyk provides a review of the Pepsico business strategy and the opportunies for this brand to diversify. In this paper the value chain, strategic fit and the types of diversification are reviewed.

  • Team Work - Katzenbach and Smith
    2

    Team Work - Katzenbach and Smith

    5 years ago

    This week I started thinking about team work after watching my son play basketball for his district team. When I was watching my son I reflected on how much they had travelled to become a team in a really short...

  • Sales Techniques That Really Work
    2

    Sales Techniques That Really Work

    4 years ago

    Harry J Friedman book, 'No thanks, I'm just looking' In my current position I manage 22 Retail Shops, an 80 seat Contact Centre, a direct B2C sales force and a web sales team. My teams sell insurance, security, travel,...

      working