Conceptual Photography Ideas

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Some rights reserved. This work is licensed under a Creative Commons Attribution-No Derivative Works 3.0 License. | Source
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Conceptual photography ideas

Conceptual photography is one out of the many photographic genres into which a photographer can get immersed and become a specialist often quickly and with a good possibility of making a career of it. This is especially true with the advent of the digital format.

As the name of this type of photography suggests, the photographer uses a series of elements, props, light, poses, atmosphere and other techniques to create a mood or convey a feeling or sensation, a message to the viewer.

Very few conceptual photographs convey a single message but rather a series of message or evoke a series of emotions. However the most successful conceptual photographers are those that can easily create a single message with a powerful photograph using simple elements.

This is most evident in marketing and advertising campaigns. How do you know how the fragrance of a new perfume smells like by simply looking at its photo? Images of flowers,of beautiful people, images of wealth, will often do the trick. The viewer has no idea of what the fragrance is or if it would be pleasing to them. But they will associate beauty and wealth with the perfume through conceptual photography.

An example, and a very well known one, is the cigarette industry and brand placement of their products. Think of a cigarette brand for men and one for women, I will give you the names at the end of the article and I bet that I will guess as to the brands you came up with.

In these cases the manufacturer never advertised that this was a manly cigarette or meant just for men, or mean just for women or that their cigarettes were sexy, or tough. But by suggestive use of male and female models in tough, or elegant and suave atmospheres, we grew up assuming that these brands were for men or for women only. These images were created through the use of conceptual photography, cinematography and well executed clever marketing campaigns to target specific segments of the population.

Conceptual photography is best suited for the marketing and advertising industry, but is is a powerful tool to be used by organizations, the social industry, religious organizations and any organization wishing to bring their message to the world.

How would you show addiction, like addiction to caffeine, in a subtle yet convincing way. How about a photo of a coffee dripping syringe next to a coffee mug (Dave Nitsche).How would you show love? The look on a mother's face admiring her newborn should do it. A broken relationship is easily shown by photos of a broken snapshot of your other half, a wedding ring cut in two is another good example. The key is to make the viewer feel the emotion or feeling that you are trying to convey or grasp a message by viewing your photograph such as the message conveyed by a hand reaching for the sky. This could be a message of "follow your dreams", "give it all you got", or an appeal to a higher being.

The most successful conceptual photos are the simplest ones with clear backgrounds where nothing but the subject(s) to evoke the feeling or convey a message.

Any message that the photographer wants to convey or any feeling that you want to illicit in conceptual photography should be done in as an aesthetic a manner as possible. Images sometimes can have a very powerful effect upon our emotions, does the phrase a "photo says a thousand things" and your goal should be to provoke a response not to offend the viewer.

Care should be taken not to use disturbing images to covey a message or idea, this can be accomplished in more subtle ways. If one wants to show death, showing a corpse will convey the message for sure but the same message can be conveyed with a shot of a cemetery or of headstones.

For creative ideas, think of images that mean something to you or evoke a feeling, emotion, sensation, then find a way to use those images in your photography.

And the answer to the cigarette questions: Marlboro for men, Capri for women. Told I would guess. Do a search of their advertisement and notice the images associated with each brand.

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© 2011 Luis E Gonzalez

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Comments 10 comments

Cogerson profile image

Cogerson 5 years ago from Virginia

Thanks for explaining conceptual photography....I liked the photos you picked to go with your hub....keep up the good work....Cogerson


49lart profile image

49lart 5 years ago from Edinburgh, Scotland

In the UK during late 70s and 80s conceptual advertising became popular for cigarette companies as advertising restrictions increased until they were banned altogether.


LuisEGonzalez profile image

LuisEGonzalez 5 years ago from Miami, Florida Author

@49lart; You mean there are no forms of advertising for cigarette products in the UK?


49lart profile image

49lart 5 years ago from Edinburgh, Scotland

Yes cigarette advertising is now illegal in the uk. The ban law was passed in 2002 with a view to phasing out all tobacco advertising by 2005.


TheMonk profile image

TheMonk 5 years ago from Brazil

I have tons of books showcasing conceptual photography. Never get tired of looking at them. Nice hub!


Karen at BonfirePhotography 5 years ago

Thanks for the helpful discussion and examples. I will be quoting you in my blog as well: www.karendickinsoninternational.wordpress.com.


LuisEGonzalez profile image

LuisEGonzalez 5 years ago from Miami, Florida Author

Karen: Thank you, glad you enjoyed it


Dina Blaszczak profile image

Dina Blaszczak 4 years ago from Poland

Nice hub Luise, and inspirational one as well :) Voted up and useful.


jill of alltrades profile image

jill of alltrades 2 years ago from Philippines

I love conceptual photography and intend to go into this soon. I enjoyed the ideas you shared here. Thanks so much!

Rated up, useful, and beautiful!


LuisEGonzalez profile image

LuisEGonzalez 2 years ago from Miami, Florida Author

jill of alltrades: Thank you. Glad you liked it

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