Displays For Selling Handmade Jewelry

Make A Display That Will Work To Sell Handmade Jewelry

display handmade jewelry using style
display handmade jewelry using style

Thoughts On Handmade Jewelry Displays

Selling handmade jewelry will usually require the use of a display in order to make a good presentation. A display for the jewelry is needed when selling handmade jewelry in locations such as arts and craft fairs, in gift shops, from photos in a brochure, or on the Internet. In fact, unless you are selling handmade jewelry right from the workbench, one piece at a time, there will probably come a time when a display is needed. The display is one of the most important things to consider when preparing to sell your handmade jewelry. The idea is how to display the jewelry to make the most of it's visual appeal. It is important to grab the potential buyers attention but at the same time it should be functional for the seller. Here are some thoughts to consider before purchasing props and cases and tables and lights for a functional, eye appealing handmade jewelry display.

Think About Personal Style For A Handmade Jewelry Display

Individual jewelry designers each have a unique style. This is what makes the handmade jewelry so fashionable. The style will often carry from one item to the next but that does not always happen. Style can change as the jewelry designer grows and develops their skills in hand making jewelry. Styles can also change with different seasons, holidays and as fashion trends change. This is one of the main aspects to carefully review as consideration for what the finished display will look like.

It is a good idea to start on a small scale and experiment with all sorts of different ideas to give experience to what works best and what does not. It is a good idea to evaluate the character of the handmade jewelry designer in order to reflect that personal character into the display. This is a way to put the designers signature on the display, complimenting the work that will be on board when it comes time for selling the handmade jewelry.

My Personal Experience As Example For Handmade Jewelry Displays

Throughout this hub I will use my own experience with displaying my jewelry from my websites, photos, blogs and other places where the displays will help to set an example. I started selling my jewelry strictly on eBay but have branched out considerably as I continue to grow my business and develop Adrift Art Studio. The displays I am using are all based on the different needs that arose as my handmade jewelry line started growing. Incorporating my personal style is reflected in the character of my displays as well as the character of my finished jewelry. As I continue to learn and work with new materials, fashions and ideas, I feel designing handmade jewelry displays will be an on going process.

With that stated the question of where to begin might be coming to mind. I know it was in my head from the get go. What I did was start by considering the name I have on my Adrift Art Studio. I also thought about the name I have on my jewelry line as Handcrafted Jewelry USA. The two names really do not have anything in common. The thing I needed to do was tie the two together somehow. I felt it would be good to try to tie the two names together in the handmade jewelry display. Let's look a little closer.

Find A Starting Point To Develop The Jewelry Display

I used the colors in my business card and worked most of the theme for my display around the same colors. The basis for this choice was the word "ADRIFT" Relating To Water
I used the colors in my business card and worked most of the theme for my display around the same colors. The basis for this choice was the word "ADRIFT" Relating To Water

Colors To Mix And Match The Jewlery Display

The plates and the cloth show colors that carry the theme of the handmade jewelry display
The plates and the cloth show colors that carry the theme of the handmade jewelry display

Packaging For The Jewelry Display Item

Boxes can be purchased to match the handmade jewelry display colors
Boxes can be purchased to match the handmade jewelry display colors

Breaking The Handmade Jewelry Display Down And Creating A Theme

This might sound like a backward approach to setting up a display. Prior to putting a jewelry display together a closer look needs to be taken to some other items as forms of advertising. The entire package is all a form of advertising in one way or another. When you feel like you are lost or stuck on a particular part of the entire display it is helpful to look around and see what others are doing.

I started with a business card and actually grew everything else in my handmade jewelry display from there. I am also open for change and modification as my business continues to grow. I seriously examined the names of the art studio and the line of jewelry and considered colors and possible impressions that I wanted to make use of to present my total package. Here is what I took into consideration. I suggest you get out a pencil and some paper and make a list similar to the following.

Make a List and Notes With Ideas For Your Jewelry Display

  • business cards
  • packaging
  • blogs
  • photos
  • websites
  • newsletter
  • other graphics
  • invitations
  • props

The list and notes you come up with will at first be somewhat generic and might include other things I am not showing here. Your list should be unique to your personal needs for a handmade jewelry display. A word of wisdom that could save time and money. Do not get in too big of a hurry with it. Invest time to research what you are planning to do and where you can purchase the things needed to make your display come together.


Making A Decision On Color Schemes For The Jewlry Display

My props were painted black and white! This was not going to work in the direction I was headed with the color scheme I was working on.
My props were painted black and white! This was not going to work in the direction I was headed with the color scheme I was working on.
This is a perfect example of how the use of display items might evolve as an artist grows and develops their own style and character in the finished product.
This is a perfect example of how the use of display items might evolve as an artist grows and develops their own style and character in the finished product.
Changing the color of the props solved this problem and allowed me to continue designing the color scheme for the jewelry display.
Changing the color of the props solved this problem and allowed me to continue designing the color scheme for the jewelry display.
Sticking with the blue and sandy colors was a good beginning for the handcrafted jewelry display i was trying to create.
Sticking with the blue and sandy colors was a good beginning for the handcrafted jewelry display i was trying to create.

Your Handcrafted Jewelry Display and A Color Scheme

Create a color scheme for the display. Color grabs attention. It does not have to be bold and bright to do so. Creating a color scheme can create a feeling. The feeling can grab attention also. Keeping that in mind while experimenting with colors to create a visual affect for the jewelry display will help in developing a planned color scheme. The right blend of colors will pull your display together and will help in designing the perfect display for your creative style.

Use color to catch attention and make the eye travel throughout the display. The idea is to use the color in a way that will enhance the jewelry but not over power it. The color is the background. The jewelry is the dominate attention grabber. The key word is "Enhance, Enhance, Enhance". Do not let the characteristics of the color scheme take center stage but instead use it as a flowing background that will help move the prospective customer around the display.

Handcrafted Jewelry USA Jewelry Display Examples

Trying to put the colors of our business card and the colors for Handcrafted Jewelry USA together presented a bit of a catch. When thinking USA the red, white and blue colors always come to my mind. Putting those colors together with the blues in the "Adrift" business card was causing nightmares. I was in the need to get my display ready for a show and feeling frustrated to make a decision. I needed to purchase material for a table cover and I needed it soon.

I finally decided I would use a royal blue velvet for the tables. Off to the discount fabric store I scurried, blue velvet in mind, final answer. NOT!

I walked in to the store knowing exactly what I was going to purchase when the unbleached, natural looking muslin slapped me square in the face. Looked just like SAND from a distance. It was a "NO BRAINER"! "ADRIFT",sand, beach, water....I did not think twice. I also saved a good sum of cash because the muslin was 5 times cheaper than velvet. I was excited.

Heading back to the studio to lay out my table and continue designing the display I realized I had just created more dilemmas with this purchase. My props were painted black. I also needed additional props for a uniform flow in the display. ARGHHH! What to do next??

Making The Colors Flow Throughout The Handcrafted Jewelry Display Can Present Questions

Jill was put to work changing the color of the main props while I tried to add the finishing touches to the display. I had seen some other jewelry displays that used rocks and dishes and shells and other natural items to enhance the display area. I wanted to try to find some plates that would work for my display. I decided to go shopping at another discount store to see if I could locate some navy blue plates. There I was with those ideas going off and decisions to purchase a certain color again.

The trouble was that the Red, White and Blue for the "USA" was not coming in to play. I was thinking different colored plates, maybe?

Walking in to the store I was immediately attracted to a stack of dishes with the perfect colors I needed. Now I truly was surprised and a bit shocked to say the least. It was as if these plates were waiting for me and had been designed for my handcrafted jewelry display upon my request. How lucky could I be? The best part was these plates were over runs and odd lots and they were extremely inexpensive.

All The Colors I Need For My Jewelry Display Color Scheme

All in one plate I found the sandy color, red and blues and the color was soft and not over powering. These were made to order for a handcrafted jewelry display that was taking shape in my art studio.
All in one plate I found the sandy color, red and blues and the color was soft and not over powering. These were made to order for a handcrafted jewelry display that was taking shape in my art studio.

Make Your Jewelry Display Look Professional

The final details of any display can add interest, texture, color and feeling
The final details of any display can add interest, texture, color and feeling
Making the Handcrafted Jewelry Display Work For Your Style Is Important As Advertising The Complete Package.
Making the Handcrafted Jewelry Display Work For Your Style Is Important As Advertising The Complete Package.

Covering Tables For The Jewelry Display

I had purchased the muslin to cover the tables and as shown in the photos one can see that did not happen. The "sandy" appearance of the muslin had me compelled to drape the material instead. This was okay because I wanted to give some height to the table display and by adding a variety of books and boxes under the material I was able to do so. Just a few more details and my confidence was growing with my jewelry display and the overall style I was turning out. My display was shaping up and a certain feeling was emerging with the finished product.

Adding Details To The Jewelry Display

I purchased several bags of smooth river rocks and some clear glass drops to finish my display with details that could be used throughout the display to pull it together. I also purchased an inexpensive tablecloth made from thin plastic to cover the table. The final display cost me less than $25. to put together and it worked perfect for the first show. I received many compliments from the clients who attended the show and was personally pleased with the finished results for the jewelry display

Try To Create A Proffessional Looking Jewelry Display That Is Appealing To The Eye

There are so many things to take in to consideration when the artist decides to display their work. A Handcrafted Jewelry Display should always look clean and professional. The finished product will attract more customers by speaking to them through visual appeal and sensory perceptions. Be open to change and growth and continue to add or subtract from your display as you gain experience.Put your best foot forward and do a lot of research as you design your display. It will pay off in the long run.

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Comments 18 comments

Blackilocks profile image

Blackilocks 2 years ago from Singapore

Hi, thanks for sharing. I am a fellow creative and love all things handmade. I have been planning to enter some craft fairs with my sewing projects so did a fair bit of research! Inspired, I mentioned you in my hub http://hubpages.com/business/Top-10-tips-for-AWESO...

Check it out!


randomcreative profile image

randomcreative 4 years ago from Milwaukee, Wisconsin

Awesome resource. Thank you! Bookmarking and passing on to my friends who also do craft fairs.


Doll Heart Candy profile image

Doll Heart Candy 6 years ago from Belfast

Great hub. I run my own online jewellery store -Doll Heart Candy. This is a really useful and informative hub. Thanks for sharing.


Moonmaiden profile image

Moonmaiden 6 years ago from Lucerne Valley, CA

So useful as usual. I love your consistantly great articles.


C.S.Alexis profile image

C.S.Alexis 6 years ago from NW Indiana Author

rosycreations,

you are most welcome


rosycreations profile image

rosycreations 6 years ago from Virginia

Thanks for sharing.


C.S.Alexis profile image

C.S.Alexis 6 years ago from NW Indiana Author

Nick,

thanks for the compliment about Missy Nature. That is her name, the mannequin. I actually designed and built her about six or 8 months ago because I needed a jewelry model on call, hahaha. Best thing about Missy is she works for free and I don't have to feed her.


Nick 6 years ago

Wow, I love the props you've used! That mannequin is fantastic and really sticks in your mind. Great hub :)


C.S.Alexis profile image

C.S.Alexis 6 years ago from NW Indiana Author

GarnetBird,

I love rocks though I know very little about them. Thanks for the visit and comment.


GarnetBird profile image

GarnetBird 6 years ago from Northern California

I use creative displays in selling books--Your jewelry displays look WONDERFUL!!Love the polished stones. I collect rocks and gems.


Healthy Living Is profile image

Healthy Living Is 6 years ago from allergies, people, flowers. health, diet, art, medicine, mental health

Great Post!


C.S.Alexis profile image

C.S.Alexis 6 years ago from NW Indiana Author

Hey Hey Zsuzsy Bee,

It is good to be back though I am not yet in full swing.Thanks for commenting, always so positive. I love the heat and it is best for Mom to have my sister and I together to lend more hands. I am going to be working at art and writing with extreme focus with all my time at home to be able to work. Thanks again.


haybatou1 profile image

haybatou1 6 years ago

thanksssssssssss


Zsuzsy Bee profile image

Zsuzsy Bee 6 years ago from Ontario/Canada

Yeehaaaaa you're back. Missed your great hubs. You've exchanged the cold, wet and nasty for hot, hot and more heat. Good luck in your new environment.

How things are displayed makes all the difference in the world. I was at a quilt show last month The quilters whose booth was next to mine had done the most amazing work...she sold nothing over the four days...everything she had was just plopped down in piles. Nothing was displayed or hung up to entice people. The fabulous color splashes of her quilts just couldn't be seen. When I go to the showns I drag a van full of displayers and props with me and I truly believe that's why I sold the works and came home with mega orders too.

Love your as always great hub

kindest regards Zsuzsy


ripplemaker profile image

ripplemaker 6 years ago from Cebu, Philippines

I love looking at your work. I continue to be amazed at your talent. Wonderful, simply wonderful! :)


C.S.Alexis profile image

C.S.Alexis 6 years ago from NW Indiana Author

Thanks to Hello Hello and Cathi for reading my write. I have been away and hung up on trying to make the transformation from the Chicago Region to the Las Vegas Area and it has taken much time and effort. I am thankful for someone to read and comment as I begin to create a routine for my writing and my artwork. Happy to be sharing again.


Cathi Sutton profile image

Cathi Sutton 6 years ago

Wonderful Hub full of great advise, and fantastic ideas! Thank you so much for sharing all this! I appreciate it so much!


Hello, hello, profile image

Hello, hello, 6 years ago from London, UK

I only can admire such wonderful art. Thank you for sharing it. I think it is such a gift to be able to create such beautiful thing.

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