Emotional Car Design and good talents
when we listen to talk about car design often we hear words like "cool, love it, hate it, beautiful car, sexy, muscle car, strong carachter, dall, sad, happy, elegant, show off...." at so on. What is all this about? About what are we really talking? It is clear to me that to describe the Design of a car is something that has to go through our emotional inner part. Yes we talk about emotions!
If we read about client first choice to buy a car (statistics) we find that very often #1 choice is Design, exterior Design and after Interior Design, after real dimensions functions engine performance consumtion...etc. etc. Good Design sells and for a small city car as well as a sporty coupé Design is equally (almost) emotional. Car design is an emotional affair for which we need to have strong taste and talent.
However; what do we mean about good taste and talented designers? It is clear that to make a good hot sketch or model does not mean we have an emotional good design, we understand that we have something really great when our hearth goes faster, when the sight is breathtaking, when we get a "coup de coeur" as french people say.
The "coup de coeur" design is something for which we fall in love without thinking, we just love it. We love the model proportions, we love the side body sections and their reflections, we love the details, we love to touch the model surfaces, we imagine ourselves inside driving, we dream about it we just feel too many positive emotions. In this particular case we do have a good example of tasty talented car design expression.
What does it take, to a designer, to produce such high work? Talent! To be humble is an important value, to listen is important, to work hard is important. However; the most important element is to have the talent, something that is inside of us since we were born. This talent is responsible to provoke in us a particular type of intuition, but to make sure that our talent will perform well we have to feed it everyday. It comes with the daily professional attitude of a designer, working hard with responsability, sketching, searching, being curious and training, never get tired to improve things, pay attention to details, too.
The proportions of a car model proposal are the most important element to have, no proportions no project. Once we have our model well set on wheels we need a strong and new design theme, something innovative and well balanced, at the end we need good details. The overall design has to be in harmony, it has to show immediately its message (simple design, classic design, contemporary design, post modern, advanced reasearch...). The design has to be cohesive and put in value the company brand for its image.
To generate an emotional design is not an easy task, it requires strong talent, courage, high professionality and good taste. We (designers) dream to produce one at least once, in our professional life, and we can all hope to do it or re-do it as long as we keep on working hard, being humble following our heart.
© 2010 Luciano Bove
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