The meaning behind some company logos.

These days we are exposed to ads wherever we are and no matter where we are. Each year, we are exposed to ten thousand ads in average. They try to sell us their product by using beautiful art, videos, images or slogans that are catchy. Many of those companies are well established in their industry fields and they are recognizable by their respective logos. The most prolific companies have highly popular logos that can be recognized by almost everybody. For example, there is a vast majority of people who can easily recognize the Apple logo or the Coca-Cola or many car companies. For those of you who have seen the movie ''Finding Forrester'', with Sean Connery, there is that scene where Jamal walks up to some guy with a BMW and asks him what does the car logo mean. The man did not know the answer and since that day, whenever I see a famous company logo I try to find the meaning of it. Below, you can find some of the most famous logos you can find.

The Adidas logo
The Adidas logo

Adidas

The Adidas company logo is quite simple, yet very attractive and its meaning is simple. It was originally created by Adi Dassler in 1967, meaning the company name comes from the founder's name. The logo simply represents a mountain pointing out towards the challenges that await us and that can be achieved. There is an old logo shaped like a flower but it also has the same meaning that the one on the right.

The Audi logo
The Audi logo

Audi

This business logo is very popular and it's one of the competitors of BMW. The four rings could be interpreted as many things like four elements or four nations but the truth is elsewhere. In the 1930s, four different car manufacturing existed and they were respectively called: Audi, DKW, Horch and the last one is Wanderer. They decided to get together and create one company; Audi. The logo company was not used right away. It took 30 years to see the four rings for the first time.

The BMW logo
The BMW logo

BMW

BMW was founded in Germany in 1916. The business logo of this company is easily recognizable by anyone and most people know the prestige related to their manufactured cars. Nevertheless, the true meaning is a bit controversial. One side of the story tells us that it represents a rotating propeller from an airplane because BMW used to manufacture airplanes in Munich. The other version explains us that the blue and white triangles are taken from the Bavarian flag, which is the place where they were manufactured. It's your choice to pick your best version of the story! (I personally believe it's the second version)

Ferrari logo
Ferrari logo | Source

Ferrari

Many think the horse on the Ferrari logo represents the horsepower of the cars they manufacture. The story behind it is far more interesting. During World War I, an aviator, Count Francesco Barraca, painted the stallion on his airplane to bring him luck. He had it on his plane because it was the logo of his squadron, the Cavalry Regiment. His mother then convinced Enzo Ferrari to put the logo on his racing cars in the early 1930s to bring good luck to the drivers. The logo then stayed the same ever since. The yellow on the background represents the birthplace of Enzo Ferrari, Modena

The Mercedes Benz logo
The Mercedes Benz logo

Mercedes Benz

The history of Mercedes goes way back in time. From a fusion with Daimler Chrysler in 1928 to naming the company after a daughter, they have overcome many obstacles through time. The logo company of this car manufacturer consists of a three pointed star. It represents the domination of the company over the land, the sea and the air. The name Mercedes comes from Maybach, when he decided to name the company after his daughter I believe, who was called Mercedes.

The Porsche logo
The Porsche logo

Porsche

The meaning of the Porsche logo is quite simple. The cars are manufactured in Stuttgart, Germany, and that is why it has the Stuttgart coat of arms in the middle. Also, the city was built next to a horse farm. The antlers on each side are represented on the arms of the Wruttenberg Kingdom. As for the red and black striped, they are the two colors on the flag of the Wruttenberg Kingdom. This is one of my favorite car logos because of the prestige it represents but also to its colors. The gold mixed with the red and black make a perfect match.

Starbucks Coffee logo
Starbucks Coffee logo

Starbucks

It all started in 1971, in Seattle, for Starbucks. What was at the time a small coffee shop is now one of the biggest coffee and tea companies in the world. The siren represented on the logo is now known by any coffee drinker. But where does that siren come from and why did Starbucks initially put it in their logo?

The mermaid is a mythological sea creature with the look of a female, the only difference being they have a tail of a fish. But no need to tell you what a mermaid is since most of us have seen Walt Disney's ''The Little Mermaid''. The reason why Starbucks incorporated one in their company logo is because it was believed mermaids used to sing to sailors in order to make them walk away from their ship or to ground their ships. In the era of 1500, spices, tea and coffee was a popular merchandise to trade. So the mermaid in the logo of Starbucks is the one that ''brings'' coffee and tea to the stores.

Starting a business is quite a challenge these days and only a few make it past the first years. Every company needs a logo with a unique design and sometimes, the meaning of them might not be so easy to guess.

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Comments 118 comments

TTC12 profile image

TTC12 5 years ago

Great hub! As a graphic designer, I can appreciate the work that goes into these. I did our companies last logo. People kept asking me what it meant. Our current logo, done by an outside company, has a swoosh, which I was against!


The Reminder profile image

The Reminder 5 years ago from Canada Author

TTC12: You just confirmed with me that sometimes logos can create some confusion. Some of them are quite beautiful though.


TTC12 profile image

TTC12 5 years ago

A great logo can be a work of art. Others are...well, not so good. I used to think that you get what you pay for but when my company spent big bucks on the logo, I was really underwhelmed.


wannabwestern profile image

wannabwestern 5 years ago from The Land of Tractors

I loved the way you did this hub. You bring graphic design, history, and business together in a fascinating way. Voted up and awesome.


The Reminder profile image

The Reminder 5 years ago from Canada Author

wannabwestern:

Thanks for the kind comment. It took me a week to finish this hub. A lot of research and time but the final result is not bad. It's one of my favorite hubs.

Thanks again for the kind words!


lpanfil profile image

lpanfil 5 years ago from Cleveland, Ohio

Very cool hub. Funny how those images become such fixtures in our everyday lives without any real history to go with them.


The Reminder profile image

The Reminder 5 years ago from Canada Author

Ipanfil:

Yes indeed. We can match a lot of emblems to different companies without ever knowing their significance.


tahmid 4 years ago

awesome


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks tahmid


lisa42 profile image

lisa42 4 years ago from Sacramento

Wow, that was a great read. We're all familiar with these logos, but I've never given any of them much thought. I particularly enjoyed reading the history behind the Ferrari logo. Very fascinating!


maxravi profile image

maxravi 4 years ago from India

What a lovely info thanks for writing.would love to see some other brands also like walmart,microsoft,boeing and others.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Yes some familiar logos and yet don't know the story behind them. The one that fascinated me the most is the Starbucks logo though.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Hey maxravi, thanks for reading and yes I will try to update this hub with more logos as soon as I collect more info on some logos.


Chlarrey Lustre profile image

Chlarrey Lustre 4 years ago from Africa

Funny how simple graphics depict deep/hidden meanings. Thanks for the information.


The Reminder profile image

The Reminder 4 years ago from Canada Author

@Chlarrey Lustre: You are welcome!


bhargvi sharma profile image

bhargvi sharma 4 years ago from jammu ( India)

Great hub!!! Keep it up... :D


donabhatt profile image

donabhatt 4 years ago from Hyderabad

Nice hub. It is true..LOGO tells a lot about the concept of that company.


The Reminder profile image

The Reminder 4 years ago from Canada Author

@bhargvi sharma: Thanks for the nice comments!

@donabhatt: We are exposed to so many ads that we tend to buy from companies that we are more familiar with their logos.


Homechef profile image

Homechef 4 years ago

Very nice, I never thought about the ideas behind the logos. I love the story behind the Ferrari logo


STEVEW13 profile image

STEVEW13 4 years ago from Norwich, England

This is a very interesting hub, learn something new everyday. I knew about the Adidas name but not the others. Great idea!


Julius Vann profile image

Julius Vann 4 years ago from Baltimore, Maryland

I love history and learning is a great concept.Thanks


iefox5 profile image

iefox5 4 years ago

Though I don't like eating burgs, I have to say MacDonald and KFC logos are impressive.


The Reminder profile image

The Reminder 4 years ago from Canada Author

@Homechef, @STEVEW13, @Julius Vann and @iefox5: Thanks a lot for reading my hub. I am happy to hear that I manage to make someone learn new things with my hubs!


Gerg profile image

Gerg 4 years ago from California

Well done, TR ~ thanks for supplying my "learned something new" for the day!

G


The Reminder profile image

The Reminder 4 years ago from Canada Author

@ gerg: You're more than welcome!


Dean 4 years ago

Thans for the article, I have to create also a perhaps a famous company logo for http://www.heatncool.de

Many thanks


The Reminder profile image

The Reminder 4 years ago from Canada Author

@Dean: You are more than welcome.


Brandmantra profile image

Brandmantra 4 years ago from Calcutta, India

Excellent Study of History "Reminder".

Some of the information in the article really enriched my knowledge, specially the history behind Starbucks Logo.

keep posting articles like these.


Anjo Bacarisas II profile image

Anjo Bacarisas II 4 years ago from Cagayan de Oro, Philippines

This is quite jazzy hub. It inspired me to create a logo, something unique. :)


Sharkye11 profile image

Sharkye11 4 years ago from Oklahoma

Excellent hub! I love these little tidbits of trivia and the history that goes with them. It is especially fascinating, as an artist, to see how a simple design can become so famous.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks for the kind message! It's great to have the opportunity to get to learn something everyday on aspects of our society.


selenamcIntyre profile image

selenamcIntyre 4 years ago from Fitzgerald, Georgia

Great hub! All these stories are very interesting. I'd be curious to see how much these companies paid for their logos.


miami web design profile image

miami web design 4 years ago from Miami

This was a great read! So many business logos surround us every day and they are taken for granted. It's interesting to learn about the history and thought that goes into each one. Thanks!


maniq 4 years ago from Toronto

great hub!!!.. cheers.


The Reminder profile image

The Reminder 4 years ago from Canada Author

maniq: Thanks!!


DMVmimay 4 years ago

wew.. so wonderful. i had fun reading the story about the logos and their hiSTORY .. very interesting!


Jo_Goldsmith11 profile image

Jo_Goldsmith11 4 years ago

I really enjoyed this information. I learned something and it was well written. Thank you for sharing. :) I passed it on , voted up and shared too. Now, I have some ideas on my bussiness logo and how to go about it, in some strange way.


Tonipet profile image

Tonipet 4 years ago from The City of Generals

Very nice hub. I loved the history of each of them that far back. I really enjoyed reading the stories of how some of the fusions made the logos strong to this day. Loved the history, loved everything. I'm voting up, bookmarking and sharing! Thank you for this.


CatsPage profile image

CatsPage 4 years ago from New Jersey, USA

I really enjoyed your hub, Reminder.. Very interesting history on these well known logos.. I will at them very differently, now that I know how they came to be. Thanks for the info..! Catherine


jennzie profile image

jennzie 4 years ago from Lower Bucks County, PA

Very interesting hub. It's amazing how many times I've seen most of these logos and never gave a thought to what the meaning is behind them. Voted up!


azharsid profile image

azharsid 4 years ago from India

Interesting hub friend. Always knew the logos must have meant something but never took the pain of finding out by myself. Thanks to you, now I do have some info. Also I would like to share something on Adidas :- From the sources I had read Adidas stands for "All Day I Dream About Sports". Maybe this can be another side of a story or else someone would have found a deeper meaning in its name

Still a great Hub.......


Munin profile image

Munin 4 years ago from Michigan

I've always wondered about the Starbucks logo... and now I know. Thanks!


john000 profile image

john000 4 years ago from Superior, Arizona

I once was involved with a make money enterprise on the Internet and had to come up with a logo for a website. I used to think coming up with such a thing was easy. I finally did it, but after a very long struggle. The story about Audi was interesting to me because I had thought it must have something to do with the Olympics! Now I know the truth. Good hub. Very interesting,


The Reminder profile image

The Reminder 4 years ago from Canada Author

@ Jo_Goldsmith11 , Tonipet, CatsPage, jennzie, azharsid, Munin and johnooo:

Thank you all for the kind comments.My hub is only the beginning of the history of logos. This weekend I went to the United States and noticed I have plenty of study to do concerning the meaning of some logos!


hellow 4 years ago

niceee:)


Marko Tell profile image

Marko Tell 4 years ago from Makassar

Very good article I love


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thank you Marko Tell for your kind comment!


flash167 profile image

flash167 4 years ago from Richfield, Utah

I spent some time in the Philippines a few years ago. I ordered "Adidas" from the menu. It was a large order of sauteed chicken feet! It seems the popular food was named after the even more popular shoe.


jackiemac profile image

jackiemac 4 years ago from orange county, ca

So interesting- I love hearing the back stories behind things! Since I dated a graphic designer I notice these things around me all the time.... It just makes you more aware how much thought, time, & energy goes into creating these images we take for granted


The Reminder profile image

The Reminder 4 years ago from Canada Author

jackiemac: Thanks for reading my hub! Companies invest a lot in their logos and some are very creative


iluvdj0612` profile image

iluvdj0612` 4 years ago from Province of Rizal, Philippines

good job!


Sundaymoments profile image

Sundaymoments 4 years ago from United States

Wow some of this information I would have never known!!! Good research on your information to place in your Hub!! I really enjoyed the read!


The Reminder profile image

The Reminder 4 years ago from Canada Author

iluvdj0612: thank you for the kind comment!


primozkrsevan profile image

primozkrsevan 4 years ago from Nova Gorica, Slovenia

Nice hub! Btw for BMW the second explanation is the right a least this is what the official factory explanation say:)


The Reminder profile image

The Reminder 4 years ago from Canada Author

primozkrsevan: I am tempted to believe the second is the right one also but I did so many research and it's 50-50. So if you say the factory says so that must be it! Thanks!!


Joanna Kim profile image

Joanna Kim 4 years ago from Shanghai, China

Great hub, now we know much of the logo and interesting stories about these brands.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Joanna Kim: Thanks!


answers-questions profile image

answers-questions 4 years ago

I love these logos,

Best regards, Atyq


tipstoretireearly profile image

tipstoretireearly 4 years ago from New York

Fascinating look at these symbols that we see every day but never truly understand. Great hub!


The Reminder profile image

The Reminder 4 years ago from Canada Author

tipstoretireearly: Thanks!


peppermintee profile image

peppermintee 4 years ago from Here

Super hub! It's great to get a bit of the backstory behind these world famous brands. You have done a nice job researching, thanks for the info!


The Reminder profile image

The Reminder 4 years ago from Canada Author

peppermintee: Thanks for reading! Actually I did myself a favor by doing this hub because I was curious to find out too.


Kimberly Vaughn profile image

Kimberly Vaughn 4 years ago from Midwest

Great hub! I never thought about what logos meant before. Voted up!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Kimberly Vaughn: Thank you!


RichusFridum profile image

RichusFridum 4 years ago from Atlanta, Georgia

Great hub homie!

Just solved a ton of mystery with this one!


The Reminder profile image

The Reminder 4 years ago from Canada Author

RichusFridum: Glad I helped a fellow hubber!


CZCZCZ profile image

CZCZCZ 4 years ago from Oregon

This is a great hub of company logo history. Was fun reading through the various companies and learning about how the logos came to be and what they mean to the company.


Trish89 profile image

Trish89 4 years ago

That is really interesting, I learned something new today!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Trish89: Thanks for the comment! I am glad you learned something new today.


The Reminder profile image

The Reminder 4 years ago from Canada Author

CZCZCZ: Thanks!


Abdul Wahabone profile image

Abdul Wahabone 4 years ago from Yanbu Al-Bahar, Al Madinah, Saudi Arabia

Such and informative article. I think you should write on Cadillac's logo, i think it has a different story.


Jenn-Anne profile image

Jenn-Anne 4 years ago

An enjoyable hub with interesting information - thanks for sharing!


VisionaryRealist profile image

VisionaryRealist 4 years ago from USA

Great Hub!


FSlovenec profile image

FSlovenec 4 years ago from San Francisco, CA

Very informative Hub thank you..now I know what my favorite car's logo means..good job!


maheshpatwal profile image

maheshpatwal 4 years ago from MUMBAI

Very interesting and knowledge enriching hub you have written. Kudos. Voting up and sharing.


pinkhawk profile image

pinkhawk 4 years ago from Pearl of the Orient

Great hub! After reading the title, my curiosity told me to click and read it... ^_^!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thank you Jenn-Anne!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks Visionary Realist!


The Reminder profile image

The Reminder 4 years ago from Canada Author

I'm glad I clarified you! What is your favorite car?


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks for the vote up!


The Reminder profile image

The Reminder 4 years ago from Canada Author

I'm glad I managed to draw you only with the title! Thanks you!


safiq ali patel profile image

safiq ali patel 4 years ago from United States Of America

Interesting hub.


alifeofdesign profile image

alifeofdesign 4 years ago from New Hamphire

I enjoy the back-stories very much-Thanks for sharing.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thank you!


The Reminder profile image

The Reminder 4 years ago from Canada Author

You're welcome alifeofdesign!


MYWIKISTEP 4 years ago

Interesting....


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks!


puella 4 years ago

I read somewhere that he word 'mazda' means 'wings' in Greek (I believe) I own a mazda car and it carries as emblem a pair of "encircled wings" but.. I wonder...a car and wings?? hmm


puella 4 years ago

Also, there are sort of 'sound" logos (if that does not break the definition of logo) that identify certain brands...like the Macintosh start up sound or Windows start up...


Indigo Atheist profile image

Indigo Atheist 4 years ago from Chicago, Illinois

Mercedes as a girl's name was probably popularized by the Count of Monte Cristo, in which Mercedes is the lead female character.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Maybe if you give it Red Bull! Thanks for reading!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Yes indeed those could be qualified as brand ''sounds''.


The Reminder profile image

The Reminder 4 years ago from Canada Author

It's true! And I saw it at least fifteen times!! Thanks for reading!


puella 4 years ago

I wonder where some currency 'logos' came from

The 'peso" is similar to dollar's but with only one vertical line across the S; the sterling pound is just a nice L (in romance language the british currency is called 'libra esterlina' but, at the same time, 'libra' is a unit measure of wigth for 453 grams in the decimal system which in the English systems is called pound...therefore we have the logo for "libra esterlina" (sterling pound) as a curious L...

The Euro is a straigth forward glyph or.. logo

But the peso, the dollar symbols do not correspond to any spelling of the spoken name of the currency, like 'f' for francs or Y for yens. See you guys around


jravity1 profile image

jravity1 4 years ago from bellevue, MI

I usually only take time to see the subliminal messages. This was a nice change for me. I didn't know any of this. Good work


wabash annie profile image

wabash annie 4 years ago from Colorado Front Range

What an informative and interesting hub! Thanks for sharing.


luvhammers 4 years ago

Hey. Great hub, Some really interesting stuff.


Hezekiah profile image

Hezekiah 4 years ago from Japan

Interesting, didn't know many of them. Although I know that Adidas starting out him the two Dassler Brothers. The other brother went on to start the Puma business.


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thank you jravity1


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thank you wabash annie!


The Reminder profile image

The Reminder 4 years ago from Canada Author

Thanks for the kind comment!


logoquiz profile image

logoquiz 3 years ago from London

Really awesome hub! It's so interesting to know the backstory of these logos.


The Reminder profile image

The Reminder 3 years ago from Canada Author

I'm glad you liked it! Thanks for reading!


johannesablon 3 years ago

Great Hub.

Maybe you can also create a hub on popular logos with hidden symbols or images like the Fedex logo (between the letters E and X is an arrow) or Toblerone (an image of a bear appears on the mountain).

Thanks.


Better Yourself profile image

Better Yourself 3 years ago from North Carolina

Very interesting! I like the story about the Starbucks logo and mermaid. Thanks for doing the research and sharing!


The Reminder profile image

The Reminder 3 years ago from Canada Author

@ Better Yourself: Thanks for reading! Starbucks hides a fascinating story I gotta admit it!


idigwebsites profile image

idigwebsites 3 years ago from United States

Wow, the true meaning of the Starbucks' logo is quite far-out! Thanks for putting my wonders to an as to why there is a sort of a mythological female being in the its logo. Great hub, a really fun and interesting read. :)

Up, interesting and a following.


Zsuzsi profile image

Zsuzsi 3 years ago from Hungary

I like that there are real stories behind the logos and often represent the community they started the business in. Nice article!


The Reminder profile image

The Reminder 3 years ago from Canada Author

Zsuzsi: Thank you for the kind comment!


Brandon Tart profile image

Brandon Tart 3 years ago from North Carolina Sculptor

LOGO/s: I love this word -- logos. Logic, from which we all reason. Without logic, we'd all be unable to reason one way or another. When it comes to brand imagery, I feel that we are suckered into a product by its logo.

I wonder how many of us actually have a reason of our own, by our own guided logic to buy a product one way or another. This is an important Hub, but I would like to see more research on the matter.

As an artist myself, once a graphic designer, I know well about what goes into marketing a brand. It is dog eat dog!! How do you suppose logos influence our decisions where a plain vestment would do nothing but allow people to taste the coffee, wear the shoes and jump as high as they can without product enforcement?

I have a logo for my business that tells the customer to enter if they will...coercion aside.

Love the hub!


puella 3 years ago

i agreethat marketing to increase the market share can be not so ethical...if i had to do that kind of job i'd feel bad if i did it...however, some logos can be really uplifting; in the fragrance workd, there is a logo that i love as much as i love and use the perfume....i am talking about 'arpege' made by Lanvin in 1927; the story goes that the name was idea of the perfume creator, andre fraysse as she was a musician, and arpege derived from 'arpeggio' a music jargon. Later, the design was a woman embracing her daughter which represented Jane Lanvin and daughter Margaret...and nothing more arpegical and harmonious than a mom and baby daughter :)...well most of the times


The Reminder profile image

The Reminder 3 years ago from Canada Author

Brandon Tart: Apparently, ads have more effect on people who pretend they are NOT affected by them meaning that there is some psychological work behind logos and signs we are not aware about.

Thanks for reading!


The Reminder profile image

The Reminder 3 years ago from Canada Author

puella: Interesting story! I have never heard of the perfume arpege but I will google it as I do want to see that bottle of the mom and daughter!

Thanks for reading!


Vector design profile image

Vector design 3 years ago from California

Nice share. i don't know these meaning behind these famous logos. Really knowledgeable hub for me. thanks buddy.


The Reminder profile image

The Reminder 3 years ago from Canada Author

@Vector design: I am glad I managed to help a fellow hubber!


Marie-Renee profile image

Marie-Renee 3 years ago

Great hub on logos...these are really popular logos but never knew the story behind. Thanks for taking the time to share it with us. Shared and pinned.


The Reminder profile image

The Reminder 3 years ago from Canada Author

Thanks Marie-Renee for sharing it. I'm glad I helped!

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