How to Get Sponsors for Your Big Event or Party
Follow these keys and you're sure to pull off a great event. Just do the footwork and don't get discouraged along the way. Kudos to you and your new venture.
Sponsor Logos Examples
Your Big Event!
Turning Your Idea into a Reality:
You're sitting there one day and you think to yourself, "Why hasn't anyone done that yet?" Well why don't you? Have you ever wanted to hold some sort of event party? Ever wondered what it would take? Well unlike a wedding or massive party where your money is going to vanish an event that appeals to the public and offers them something they want will certainly draw in people. There are keys to making this happen and here we can talk about those keys.
The Keys to a Successful Event!
- The event must appeal to the public in regards to something they want. Whether it is an event about weight loss, antiques, crafts, motorcycling, movies, cars, fishing, cooking, new technologies, or comic books the key is to know your demographic.
- Knowing your target audience and how much demand there will be in your area for such an event is critical. I would go to businesses and talk to the owner about their clientele and then ask them if they think an event like the one you are planning is something they think the public would want.
- Use free classified ads like CL online to help find out if there is enough interest in your area to hold the event. The last thing you want to do is get something going just to have it fall flat. Just because you like what you want to do doesn't mean there is a big following where you are for it. In a large city this might not matter, in a smaller city or town it will.
- How much money do you need for your event? You should have an idea of the budget you will need. What sort of venue are you looking for? There are many places that offer their venue for private use. Get pricing for the venue and move on from there. Figure out if you want it out doors or inside, find out what time of year is best for your event.
- Once you have a venue it's time to figure out what type of venders you would want at your event. Begin researching businesses in your area that have a relation to your event.
- Figure out what you need to hold the event. Tables, chairs, trash, food, music, custodial and maintenance personnel, security, brochures, advertising... all of this must be considered when you are going to hold a sponsored event. Don't go overboard, figure out how much each person should pay to get into your event and how much you are willing to spend on each person that comes to your event. Once that is done it is time to look for sponsors.
- Getting Sponsors is a bit tricky but it is the major part of your goal. You have to show the business you're approaching for (sponsorship money) that your event will appeal to their type of clientele. You do this by getting as much facts about your event and the target audience and making a information paper for them to read over. Don't over complicate the information just give a general broad over-view of the event.
- Sponsorship levels are a great idea, let's say that you need $15k to get your event done. Well lets just say company A gives you $3k and company B gives you $7k and company C gives you $5k. Well then you rate each companies contribution with a level of status. So you can say Company B is Gold, Company C is Silver, and Company A is Bronzed. This shows how much the company believed in your project event and it's ability to boost their business and profit.
- Give your sponsors a place to do business at your event! Hell they paid for it all you should let them sell what ever it is they sell at your event and really push it for them. This will really please the sponsors when people approach their vending area. Push their company on all event related media. Sell the company and sell your event. This is the entire idea behind being sponsored.
- Once you have the money for your event it is time to start booking a venue, entertainment, advertising, food, etc... Get your ducks in a row so you don't hit as any snags on your way to your goal.
- Have a for sure plan to follow on all aspects of the event. Keep your sponsors in the loop as to what at the event as to what parts of the event are centered around their business.
- Last but not least hold your event. If you pulled it off just right everyone will have benefited from your awesome event.
- Thank your contributors and sponsors for their participation in the event and hope them a good and healthy return on their investment in you.
- If your event was a success then you can plan the next event! It is that simple.
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