How to Sell Handmade Greeting Cards
If you enjoy making greeting cards and are looking to expand your opportunities with them, you may want to consider selling some of your cards. In addition to making money, selling can result in networking, feedback, and even more opportunities to sell (i.e. shop owners interested in consignment, invites to apply for future shows, etc.). This process can be a little overwhelming, particularly if you are new to the world of selling handmade items. This article gives you the tools that you need to get started with the selling process.
Make a Pop Up Greeting Card
How to Make Handmade Greeting Cards : How to Make a Handmade Christmas Card
- Evaluate your card making interests. Selling any type of handmade item is not a get rich quick scheme. If you don't enjoy making cards every week, this will not be for you.
- Consider how you will use card making with your other artistic talents. Many people get into card making because they are looking for a way to further another passion, such as collages or photography. There is nothing wrong with learning brand new techniques for your cards, but don't discount this opportunity to use and build upon some of your existing skills and interests.
- Find a market and a niche. Explore your options for selling before you start setting up online and/or applying for shows. There is no single market that will work for all handmade sellers or even all greeting card sellers. Look for markets that aren't already flooded with the particular kind of cards that you make. Additionally, look for unfilled areas where you may get a niche market. For example, if there are very few vendors carrying photo cards at your local craft shows and this is an area you'd like to explore, this may be a good opportunity for you.
- Commitment. It is different making the occasional card for a friend or family member than making enough cards to sell them on a regular basis throughout the year. Selling cards takes a long term commitment.
- Planning. It is important to plan ahead with your greeting card creating so that you're always ready for the next season. If you're going to sell boxed Christmas cards in October and November, you will quickly be completely overwhelmed if you don't start working on them until October.
- Angel policy. Most greeting card and scrapbook supply companies have angel policies for their stamps. Sometimes companies have angel policies for other items as well. This policy details the guidelines for using these products for commercial items. It's best to check angel policies before using any products for items that you're going to sell. For an example of a large company angel policy, click here. For an example of an Etsy seller's angel policy, click here.
- Taxes and fees. As you develop a greeting card making routine and learn how long it takes to make cards and how much each card costs, you'll be able to develop a pricing formula. Don't forget to include taxes and fees. If you'll be selling locally, you'll need to apply for a seller's permit and file taxes every year. If you'll be selling online, there will be fees for different online venues, such as Etsy, as well as PayPal. For me, the local taxes are very similar to the online fees so I charge the same prices everywhere. This may not be true for you. Take the time to do the math.
Taking The Next Steps
- Invest in tools and bulk supplies. Now that you have a good idea what type of cards you'll be making, it's time to invest in high quality tools and supplies. Look for bulk supply deals whenever possible. I order most of my bulk card making supplies from ULINE and The Paper Source. I order double sided tape through R.S. Hughes. There are lots of additional options as well.
- Don't forget about presentation. Whether you will be selling in person and/or online, you need to package your cards. Consider clear sleeves and boxes with see through tops as well as pricing labels and mailing envelopes.
- Create designated work and storage spaces if you haven't already. If you've read some of my other craft articles, you may have already heard this from me. I can't stress this concept enough. You will not create on a regular basis if you don't have a designated work space and organized storage area. Please take the time to carve out these spaces and then clean them up on a regular basis. I know that not everyone has a lot of extra room at home, but a small work table with storage underneath or in a nearby closet is better than nothing.
For more information about selling crafts, including specific online and local sales tips such as photography and promotion, check out this article.
- How to Sell Handmade Crafts
This article is about how to sell handmade crafts. It includes information about getting started, selling locally, selling online, and then taking the next steps with your business.
Card Making Supply Stores
Selling Handmade Crafts Resources
- Tips for Taking Stunning Jewelry and Other Small Item Product Photos
This article is about how to take stunning jewelry and other small item product photos. I include tips about equipment, camera settings, lighting, editing, backgrounds, tips for Etsy, and more.
- Product Photography: How to Tips for Cropping Photos
This article is about how to tips for cropping photos for product photography. It includes before/after photo examples for concepts such as too much space, how to display hanging items, and how to crop for models and mannequins.
- Etsy Listings: Tips for Photos
This hub has a number of tips for Etsy listing photos including poses, angles, backgrounds, size comparison, macro, and more. I have included additional resources as well.
How to Sell Handcrafted Items Online
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