Italian Artist Vidan in America

The distinctive paintings of the artist Vidan made him an international sensation while he was still living in Italy. But it was his move to America in the late 1980s that solidified his position as the premier cover artist of his time.

While Vidan’s name might not be known by many of the romance novel genre’s biggest fans, his work is no doubt familiar. The sensuous yet powerful images created by Vidan have adorned the covers of hundreds of romance novels by such prestigious romance novel publishers such as Ballantine, Doubleday, Harper-Collins, Zebra and Harlequin. In addition, the art Vidan creates has also been featured in Vogue Italia, Snapshots and greeting cards by Mary Knoll.

Art has been a part of Vidan’s life from an early age, when his passion for painting made itself apparent. In his small town of Perugia, Italy, situated between the artistically inspiring cities of Florence and Rome, young Vidan embraced art and was encouraged and influenced by his uncle, the famed artist Pino Daeni. Vidan perfected his artistic talents by attending two prestigious Italian art schools, the Liceo Artistico di Milano and the Accademia Delle Belle Arti.

Flash forward to 1988 when artist Vidan moved to the United States to take his artistic talents a step further (his uncle artist Pino Daeni had already moved to the U.S. in 1975). In the U.S. Vidan began to establish himself as a commercial artist, his work adorning the covers of a growing number of romance novels. For more than 15 years, Vidan established himself in America as the top choice for romance novel illustration. But the young artist had his sights set on a wider scope.

Perhaps inspired by the wide-open spaces of America, Vidan moved to painting landscapes that contained the same vibrant impressionistic approach he brought to his romance novel artwork. His use of shadow and light, of gentle gradations of color began to catch the eye of galleries and private collectors and in 2004 he began to be recognized as one of the major impressionistic artists of his time.

Vidan continues to be a major force in both the romance novel illustration industry and the gallery art world. Both styles capitalize on his ability to blend the sensuous and the simplistic, and both use the contrast of bold colors and shadows to bring his paintings to life. The works are both subtle and outspoken and evoke a wide range of emotions in the viewer.

Vidan’s work can be found in numerous galleries across America and around the world. In addition, his work has been published in several books and has been offered as signed and numbered limited edition prints from Mill Pond Press. While he is still a force in the book illustration world, his work as a gallery artist has brought him a new audience and newfound fame. It is a testament to his late uncle Pino, who influenced Vidan’s decision to not only move to America, but go into landscape art, that Vidan has emerged as a respected artist in both the commercial and the gallery mediums.

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Comments 3 comments

rebeccamealey profile image

rebeccamealey 4 years ago from Northeastern Georgia, USA

I love romantic novel illustrations. This gives me a very interesting insight as to the source. Great review of Vidan's work!

Better Yourself profile image

Better Yourself 4 years ago from North Carolina Author

Thanks Rebecca! Glad you enjoyed the hub.

Manna in the wild profile image

Manna in the wild 4 years ago from Australia

Great info here. I love the works. Thanks for exposing this artist a little more.

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