Logo Embroidery Essentials
To make your business a profitable venture, you need to spread awareness about it, and the best way to do it is to persuade your employees to wear embroidered clothing to work. When employees move around wearing clothing on which the logo of your company has been embroidered, they engender curiosity as well as trust. On sighting the logo, the prospective customers will unhesitantly come forward to converse candidly with the member of your organization to know more about your products and services. A good initial conversation will infuse confidence in the prospect and compel him to give your company a chance. If you're intending to introduce embroidered workwear in your organization, then the following tips on logo embroidery will certainly prove to be useful for your endeavor.
●Fabric to be embroidered- The effect of the logo embroidery largely depends upon the base fabric. For instance, in the case of t-shirts, the logo cannot have too many stitches because the fabric is not as sturdy as denim or polyester. Likewise, caps should be embroidered on different frames because they cannot be held as securely as polo shirts. Materials like fleece and wool are quite delicate and stretchy; a strong and durable backing is needed to hold the stitches tightly. In order to make the logo stand out, you should choose the base fabric carefully. Rayon, polyester and cotton are considered to be the best with respect to machine embroidery.
●Logo Size- The smaller the logo, the more difficult it is to reproduce it on fabric accurately. For shirts, the logo should be 3'' to 3.5'' in size. Square logos should not be bigger than 2'', and circular logos should be 2'' to 2.5'' in diameter. Full back embroidered patch should be approximately 11'' by 11''. For caps, the logo size should be 2'' by 4''. If apart from the lettering, the logo also includes artwork, make sure that the artwork is not too intricate and the size is not too small.
●Thread colors- If the logo is small, then single color would be fine. However, ensure that the thread color is bit different from the color of the fabric; otherwise, the logo will be not stand out. For example, a royal blue logo would look good on a white shirt, but it will simply disappear on a royal blue shirt. For logo embroidery, the thread color should be chosen warily. Take the advice of the embroider to avoid any mishap.
●Color blending- It is something that can be done easily on paper, but the transition from paper to cloth is often difficult. Even for a simple transition, many thread colors are required. Sometimes, matching colors are not available, and at other times, the embroider doesn't have the expertise and experience to reproduce the same effect. Unless the logo is of colossal size, color blending should be avoided.
●Element width- Generally, for logo embroidery, satin stitch is used. Due to its nature, the stitch cannot be done on very thin elements because it can result in a hole in the fabric. Running stitch can be done instead, but its visibility is questionable. Hence, always opt for thicker and bolder elements.