Overcoming Challenges in Web Design
Why Web Design?
A web designer may tell you that he/she went into the field because of an interest in computers, technology, and maybe even (graphics) design, writing, or marketing. Creating websites, then, becomes a way to add personal flair and put forth your best efforts in order to gain an audience. Certainly, having an interest in all of the above helps make for a more well-rounded career as a web designer, but rest assured that even if you are inexperienced in all areas but one, you too can take the initiative to learn what it takes to succeed if you truly want to go into web design.
The Biggest Piece of Advice
Constant Obstacles to Overcome
To say that how you market yourself (or do so on behalf of your clients) is the biggest challenge you have to face in your career is an understatement, and it is actually broken down into several more factors. Effective marketing demands a constant balance between accessibility, usability, navigation, compatibility, and readability.
Accessibility is all about a website's visibility on the Internet. Is it easy to access by customers? Will the site have a prominent spot in search engines?
Usability pertains to a website's usefulness. Are customers able to find what they need from the site?
Navigation is how customers are able to get from section to section in a seamless and timely fashion. Are there annoying advertisements in the way? Are certain areas slow to load?
Compatibility refers to online users being able to open all components of a website without running into problems, such as with coding or out-dated versions of software applications, to name a few.
Readibility means literally how easy the site is to read. If wording doesn't quite make sense, or contains more than the average reader would want to peruse, then your audience will move on and leave you in the dust.
Unfortunately, because of the plethora of business needs, web designer methods, and various other circumstances that may come up when putting together a website, it is not always possible to have those components match up 100%. There will always be newer technologies created to make what you have used in the past become obsolete. But keep at it anyway, because those components will work together in order to bump up a website's overall ranking on the Internet and increase traffic flow and sales.
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