Overcoming Challenges in Web Design

Why Web Design?

A web designer may tell you that he/she went into the field because of an interest in computers, technology, and maybe even (graphics) design, writing, or marketing. Creating websites, then, becomes a way to add personal flair and put forth your best efforts in order to gain an audience. Certainly, having an interest in all of the above helps make for a more well-rounded career as a web designer, but rest assured that even if you are inexperienced in all areas but one, you too can take the initiative to learn what it takes to succeed if you truly want to go into web design.


The Biggest Piece of Advice

Want to know a little secret about what makes a web designer's job that much more lucrative than the competition? Don't stop learning! You can have all the software, clients, and even an impressive portfolio to back you up, but if you ever become stagnant, refusing to embrace new technologies and finetune what you have learned, you won't make an income. Whether your web design skills are self-taught, or you paid for a higher education in the field, don't ever think that that's the end-all for your training! Yes, you need to know coding for HTML, CSS, Javascript, and PHP, use programs like PhotoShop and Flash, and apply SEO for all your online content. But those skills will only take you so far. It also requires an observant eye to catch on with consumer and market trends, a risk-taking mentality for trying out new ideas, and the patience to master whatever programs you use so that you can get more out of what you have. That said, you don't have to make everything elaborately done, every time. It's more about what individual clients need, and how you can meet those needs, rather than what you can do to get potential clients to notice you. A little too much here, and a little too much there, and you can actually dissuade and confuse potential business. And above all, do avoid producing sub-standard work, so that you will soon gain the reputation which you are trying to build.

Constant Obstacles to Overcome

To say that how you market yourself (or do so on behalf of your clients) is the biggest challenge you have to face in your career is an understatement, and it is actually broken down into several more factors. Effective marketing demands a constant balance between accessibility, usability, navigation, compatibility, and readability.

Accessibility is all about a website's visibility on the Internet. Is it easy to access by customers? Will the site have a prominent spot in search engines?

Usability pertains to a website's usefulness. Are customers able to find what they need from the site?

Navigation is how customers are able to get from section to section in a seamless and timely fashion. Are there annoying advertisements in the way? Are certain areas slow to load?

Compatibility refers to online users being able to open all components of a website without running into problems, such as with coding or out-dated versions of software applications, to name a few.

Readibility means literally how easy the site is to read. If wording doesn't quite make sense, or contains more than the average reader would want to peruse, then your audience will move on and leave you in the dust.

Unfortunately, because of the plethora of business needs, web designer methods, and various other circumstances that may come up when putting together a website, it is not always possible to have those components match up 100%. There will always be newer technologies created to make what you have used in the past become obsolete. But keep at it anyway, because those components will work together in order to bump up a website's overall ranking on the Internet and increase traffic flow and sales.

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