How to Photograph Sensuality
How to Photograph Sensuality
Use of Sensuality in Photography
What comes to your mind when you look at a photograph of plum, moist lips covered with a deep red lip gloss, or a photograph of a long and sleek back or even an image of a long and sensual neckline? If you answered sensuality then you described a sensual photograph.
Photographing sensuality does not necessarily involve photographing a nude body, in fact most sensual photographs do not show any nudity at all.
The images do include parts of the human body, but usually small portions which are cleverly posed to evoke a reaction that entices the senses. This is the true definition of sensuality.
This type of photography is used for fashion photography as well as for product photography. Sensuality is not only aimed at the human form. Food manufacturers often use it to excite the senses and drive consumers towards the purchasing of the targeted product. In the advertising world, this form of photography is sometimes referred to as "sexvertising".
Almost any part of the body can be presented in a sensually provocative fashion. Lips are often used to create the effect of sensuality and entice consumers towards a particular brand of lip gloss. Long neck lines are used to entice people towards buying a specific brand of perfume.
Beer commercials and car companies are notorious for using sensual images to promote their products. Jewelry manufacturers and watch manufacturers have long relied on the power of sensual stimulation to sell their products, often using risque images to grab the consumer's attention, with the product predominantly featured.
Several high named fashion industry lines have used this technique and are famous for plastering them in high visibility areas such as on billboards.
Most of this work is done in the studio, where models are carefully prepared by makeup artists or food artist if using food goods. The lighting is carefully arranged to cast enough light to create that much sought after sensual effect.
Great attention to every single details is placed, props are re-arranged over and over again until they seem just perfect. A single shot of a model's lips can actually take hours from start to finish.
If you would like to pursue this style of photography, do so with an understanding that sensuality is not nude photography, nor is it erotic photography,
The entire human body need not be shown and only small parts are best.
Makeup, props, lightning ,arrangement of subject, positioning are the crucial elements to which the most attention has to be directed. If photographing a human form, do so by cleverly insinuating the subject's form rather than to show more skin. Lines and form are more important as is texture.
Many of these shots are used in the fashion industry as well as in many product marketing campaigns. Very artistically created samples which are technically perfect are also showcased in art galleries.
Start by taking shots of family and friends or hire some models for short time work. Build up a portfolio of images and use them to submit your best samples to photography publications, marketing and advertising organizations.
Consider offering your services free of charge to art schools, beauty schools and fashion institutes in return for photographing the students as models. Many colleges and universities have art departments and courses which regularly can benefit from the services of a photographer.
Contact them and offer working for them in return for being allowed to keep your work, although you will need to supply them with copies.
These institutions can often use you work in their advertising and marketing campaigns as well as to showcase them on their premises. Not to forget is that these same institutions and their students can be a good source of future clients and can provide you with plenty word of mouth advertising.
Many of these shots are further processed through digital photo editing software where small discrepancies, smudges and imperfections are carefully erased as well to highlight certain areas and add a touch of gloss to parts or to the entire photograph.
The use of a softening filter is highly desirable for this style of photography.
© 2011 Luis E Gonzalez
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