Tangerine Tango is the Color for 2012

What would life be like without color? Can you imagine living in a black and white world with just shades of gray to mix things up?

Color adds all sorts of emotion to our lives, from excitement to serenity. Just picture two women walking into a party. One is wearing a red sparkly dress. The other the “little black dress” that every woman should own. Who do you think will have the most eyes on her, regardless of her beauty or lack thereof? Her dress will capture our attention.


Color of the Year

Every year the Pantone Color Institute names the hot new color trend of the year. In 2012, that color is Tangerine Tango 17-1463.

Don’t expect to see a bright orange. Tangerine Tango is a “spirited reddish-orange.” It has energy and boldness. Last year’s hot pink Honeysuckle “encouraged us to face everyday troubles with verve and vigor,” according to the Institute’s press release. This year, Tangerine Tango gives an energy boost to keep us moving forward. It’s a renewed promise of a brighter day after winter’s gloom.


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Peruvian Lily of St. Martin's featured in Brent and Becky's Bulbs catalog. Cropped cashmere sweaterSilk georgette shiftNappa clutchOrange and blue are complementary colors
Peruvian Lily of St. Martin's featured in Brent and Becky's Bulbs catalog.
Peruvian Lily of St. Martin's featured in Brent and Becky's Bulbs catalog. | Source
Cropped cashmere sweater
Cropped cashmere sweater | Source
Silk georgette shift
Silk georgette shift | Source
Nappa clutch
Nappa clutch | Source
Orange and blue are complementary colors
Orange and blue are complementary colors | Source

Tango all around us

Watch for Tangerine Tango to show up in all sorts of products for home and fashion – even our gardens! It isn’t likely you’ll want to be outfitted all in Tangerine Tango, but adding it as accents can really make this color pop.

Tangerine Tango can add energy to your home in a number of ways. Toss a pillow on your couch or bed for a burst of color. Go even further with a bedspread. Adding tabletop accessories can add pizzazz to your dinner without reaching for your spice cabinet!

Paint is one of the least expensive ways to change a home’s look. You don’t have to have a whole room of orange to get this color’s effect but why not paint one wall? It can liven up your living room.

Look for Tangerine Tango to start showing up at the makeup counter. A bit of eye shadow in this shade will complement blue or green eyes. It’s a fun way to add a bit of fashionable color without going all out.


Source

How colors affect each other

Fashion designers will pair Tangerine Tango with complementary colors such as Sodalite Blue PANTONE 19-3953 (think navy) or Starfish PANTONE 16-1120 (brown). The same color often looks different -- brighter or muted -- depending on what is near it. In a color wheel, red-orange – the shade of Tangerine Tango – is a tertiary color. These are the colors formed by mixing a primary and a secondary color.

Complementary colors are any two colors that are directly opposite each other, such as red and green and red-purple and yellow-green. In the color squares here, Tangerine Tango and Sodalite Blue are complementary colors. These opposing colors create maximum contrast.


What is the Pantone Color Institute?

The Pantone Color Institute creates the color standards for the fashion, home and beauty industries and is influenced by what is shown on runways, pop culture, new fabrics and even news events.

Pantone was founded by Lawrence Herbert in 1963. He created the Pantone color charts when he realized that each individual sees and interprets the color spectrum differently. He devised the PANTONE® MATCHING SYSTEM®, a book of standardized color in fan format and eliminated inaccuracies among designers in the graphic arts community.

The next time you hear of the hot new color trend, you'll have the Pantone Color Institute to thank. Meanwhile, bring some Tangerine Tango into your home.

What do you think of the 2012 Color of the Year?

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Comments 12 comments

RTalloni profile image

RTalloni 4 years ago from the short journey

Yahoo! Even though I am not a fan of orange, I do love it. Probably because it is a deep hue of coral, perhaps my favorite color.

My favorite combination from your chart is the TT with the Bellflower, but if I use much of it it I will probably go with the TT and Dazzle Blue, however I like all of the combinations.

Great hub--voted up and bookmarked.


Danette Watt profile image

Danette Watt 4 years ago from Illinois Author

Thanka RTalloni - I'm not a big fan of orange either but can see how adding it as an accent around the house or in an outfit could really add some energy and spice.


prairieprincess profile image

prairieprincess 4 years ago from Canada

Danette, I don't mind this colour. I don't think it would go in my house right now, but I would love to see it in someone else's house. I now feel more educated, knowing the colour of the year. Great hub!


Millionaire Tips profile image

Millionaire Tips 4 years ago from USA

I used to hate orange - after seeing it in the 70s, I stayed far, far away from it. But I have been liking it more and more, and have been adding it to my quilts. Now I don't have any colors. Orange is beautiful after all. I especially like it when added with purple and green.


cardelean profile image

cardelean 4 years ago from Michigan

I actually have a sweater that I recently bought that has some stripes of this color in it. Who knew I was already in the fashion color trend of 2012? Great information, I have never heard of the Pantone Color Institute before.


Danette Watt profile image

Danette Watt 4 years ago from Illinois Author

prairieprincess - thanks for reading and leaving a comment.

Millionaire tips - My husband hates orange and equates it with Home Depot. I think all colors have their pluses and minus and as you mentioned and I noted in the hub, a color can change its intensity depending on what it's paired with.

Cara - Don't you just love being ahead of the trends? I'm usually about 8 months behind myself! I first heard of the Institute wen I was in school and had to take a design/layout program. I love looking at color swatches/chips - like at the paint store or all the beautiful embroidery threads in a craft store. Weird, I know!


Denise Handlon profile image

Denise Handlon 4 years ago from North Carolina

Danette-what a great hub. How did you hit on this subject?

I for one LOVE the color. Can't you just picture me wearing that cute little dress? Well, almost picture it, LOL

Anyway, one of the things we've been studying in the retreat is the color 'orange' for energy, will (to get things done), and vibrancy. If I end up writing a hub about that essence I will link this fabulous hub to it.

Rated up and shared all around the globe, hahaha.


plinka profile image

plinka 4 years ago from Budapest, Hungary

Yes, I've also read that Tangerine Tango will be the "new color" next year. I don't know, I have a top in the same (similar?) color bought 1 or 2 years ago, so I don't really know why the fuss about that. Anyway, this is great hub because it gives a great explanation for the name of the color and the Pantone Color Institute. Voted up!


Debby Bruck profile image

Debby Bruck 4 years ago

Danelle ~ A Shockingly bright color. Really like the information you provided. I suppose those who are not in the fashion industry, addicted to fashion or color, or not a graphic designer [like me] would not know about the Pantone Color Selection Guide. Although, everyone with Photoshop might have come across the choice of colors there. Blessings, Debby


Danette Watt profile image

Danette Watt 4 years ago from Illinois Author

Denise - I'm not surprised that the color orange has come up in your retreat for those reasons. Orange would be good but not sure I'd want a lot of it. Maybe if it were the right shade.

plinka - I hear what you're saying regarding already owning something in a similar color. I have a knit top I bought several years ago that is a shade of orange but not THIS shade of orange, ha ha. It reminds me of the scene in the movie The Devil Wears Prada in which Ann Hatheway is getting a lecture from Meryl Streep about how the colors and fashions on the runway are filtered down to we peons who shop at Target and Walmart. thanks for the vote up.

Debby - You're right, if someone doesn't have a need to work with color, they won't know about Pantone's color guides. Thanks for reading and commenting.


europewalker profile image

europewalker 4 years ago

Tangerine Tango is definitely not on the top of my favorite color list, but I may buy a handbag or shoes in this color for the summer. Thanks for the heads up, voted up:)


Danette Watt profile image

Danette Watt 4 years ago from Illinois Author

Thanks for reading and commenting europewalker. I think I could take this color only in small doses.

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