The Showcasing of New Talent in Jewelry Design
In our modern, fast-paced but slow economic times, there is more and more emphasis on starting home-based businesses. Many creative and motivated people are choosing jewelry design as their product of choice when it comes to making a living. Moving custom jewelry from the fringes to the spotlight is the focus of this article.
Designing custom jewelry can be profitable when a designer has a family member or friend that specifically wants a piece created for a special occasion. If the finished product suits the customer, word of mouth is the best sales technique around! That satisfied family member or friend can then go to the local jeweler, show them the item that was created “just for them” and motivate the jeweler to consider having some of the designer’s pieces in his window.
Another way for the designer to get his pieces center stage is by keeping in touch with the retailer on a consistent basis. It helps cement the working relationship between the two which then creates a more profitable environment for both of them. A second option is for the designer to offer the jeweler exclusivity. It builds a stronger bond in the business dealings of each person. Negotiating the price is another way to create a mutual agreement between both parties.
The most prudent idea would be to draw up a contract that would be agreeable to each party. If the designer is new to the business, a possible scenario to encourage the jeweler to sell his pieces would be to offer a temporary addendum to the contract. For example, the designer could say that if only ten percent of the items are sold after a month, he would offer five percent more of each item sold after that first month if the retailer agrees to keep them in the store.
It would allow the retail staff to feel more comfortable in selling the pieces if the designer had a story as to why he makes a certain design or maybe that a specific design was sold to someone well-known, for example. A story pertaining to what inspired his design would be another good selling point. The designer can also note the fact that there is more attention to detail since the pieces are not mass manufactured and any after sales support that is offered is also going to make that piece even more special as more care is taken in the creation of the design.
Last but not least, it would be prudent to find a way to get some PR going, to allow for the word to get out to the public about the designs and the customizing that can be done on them. Advertising in the local newspaper is a way to promote the business. Getting more training on special designs is another. A direct mail list rental would be another way to get more recognition.
These are options to consider. The choice is up to the retailer and the designer as to what would mutually benefit both of them.
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