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76Chocolate: How Healthy is it - Really?
Is it possible to indulge in our favourite confectionery without feeling guilty? High cocoa content dark chocolate contains greater levels of antioxidants than ordinary chocolate, which we are told is...
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78Winning Sales Letters - Skeleton Outline
Busy people often ‘scan' through a sales letter (or website) that has attracted their attention - they want to gather the essence of the content and offer so they can make an instant decision; "Is this...
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63Copywriting Headlines
Your headline can make or break your promotional piece, whether you are doing on or offline marketing. I know - you've heard it all before; "You must have a compelling ‘grab-them-by-the-throat',...
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