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Does Zillow Overestimate?
by Elle MacKenna
Zillow is great, but not for the reasons you might think. Zillow is a valuable online tool that allows visitors to peruse home values nationwide. Does Zillow overestimate? Yes. Can you use it anyway? You bet. Read more… published 16 months ago
A Guide to Selling Your Home Yourself - RedFin, FSBO and More
by Elle MacKenna
If you are willing to do the legwork, there’s no reason you can’t sell your home yourself. Plus, the past decade has seen a rise in the number of limited service brokers and real estate marketing companies offering flat fee services to do-it-yourself sellers. Get informed about the FSBO resources available... read more published 17 months ago
How to Save on Real Estate Commissions
by Elle MacKenna
Homeowners aren’t always aware that the real estate commission rate is an adjustable factor in the terms of their contract. When considering a selling agreement, homeowners should look to negotiate commission rates as a way to retain the equity in their home. Here's how... published 17 months ago
Tips for Sellers in a Soft Real Estate Market
by Elle MacKenna
The real estate market is not crashing. It’s following some predictable economic patterns of correction. This year’s market is getting better for buyers but sellers are still in the game. Get informed, get your home prepared and make the most of it. published 16 months ago
Homethinking.com: Ranking Real Estate Agents
by Elle MacKenna
Imagine if you could find reviews of your real estate agent online? That’s the idea behind Homethinking.com, a website aimed at helping home buyers and sellers find top agents. It’s a great idea but since its launch in late 2005, Homethinking.com has yet to reach its potential as a useful resource for consumers. published 15 months ago
Easy Home Improvements That Make a Difference
by Elle MacKenna
When it's time to sell your home should be looking its absolute best. These days, as the market turns towards buyers, this is even more important. There are easy home improvements you can make that aren't... published 10 months ago
Choosing the Right Seller Agent
by Elle MacKenna
You’ve made the decision to sell and want to use a real estate agent to get the most out of your investment. Now what? Your agent will be your representative, your advocate and your key to a successful transaction so don’t hire a seller agent, hire the right seller agent. Here’s how… published 16 months ago
Make Accessory Rooms a Selling Point: Garages, Cellars and More
by Elle MacKenna
We all know that dad that made the garage or cellar a hobby paradise. Tools had their place, marked with a matching outline that made their return voluntary. Lights illuminated workspace. Extra hardware... published 10 months ago
Photography Tips for FSBOs
by Elle MacKenna
It’s true that a picture is worth a 1,000 words and in real estate that translates into 1,000s of dollars. Having top quality photographs in the advertisements for your home will bring buyers to... published 11 months ago
Is Home Staging Worth It?
by Elle MacKenna
Home staging is a design specialty that enhances how a residence looks and feels to potential buyers. Rather than leaving how a home could look at its best up to the imagination, this process creates spaces... published 12 months ago










