Developing a Business Portfolio

And no, I’m not talking about a portfolio chock full of stocks, bonds, and various funds. The portfolio I am referring to is a powerful marketing tool, one that will show your potential clients the work...

Seven Tips for Creating Your Logo

When you start your own business, you have numerous tasks to undertake – naming the business, getting licenses, deciding whether or not to incorporate, talking your spouse into keeping your books for...

Should Your Company Have a myspace Page?

If you have never heard of myspace.com, I am sorry to inform you that you have your head in the sand. But, if your familiarity only extends to what we see on the news, you probably think myspace is a cyber...

Projecting a Professional Image for Your Company

You may enjoy unrefined activities during your off-hours like bar-hopping, laying around in your skivvies, and yelling "NO DEAL!" at the TV, but when you're on the job, prim and professional is the way to go....

Read This Before Naming Your Business

If you are starting a small business, maybe you've read my other hubs about logos, websites, and other marketing tactics, and thought, "That's nice. As soon as I can think of a name for my business, I'll get...

Small Businesses: To Cold Call or Not To Cold Call?

Well if someone asked me which I would rather do, I would say "Not cold call, please." In fact, I think few people would actually WANT to be associated with the dreadfully stigmatized world of telemarketing,...

Four 'Do’s' to Consider When Developing Your Website

Ah...so you finally got the wherewithal to go virtual with your business marketing. Congratulations. Developing your business's website is exciting, but it can also be overwhelming. Whether you're going at...

Three Ways You Can Promote Your Business For Free

Design Tips for Amateurs Part IV: The Details

If it’s true that the devil is in the details, then smack me and call me Beelzebub. Part four of the “Design Tips for Amateurs” series focuses on the little things that will screw up your...

Tips for Creating an E-Newsletter

For keeping customers abreast of current news, announcing new products or services, or just showing off some of the work you've done, there is no better way to pull it all together than with a newsletter....