Read This Before Naming Your Business

If you are starting a small business, maybe you've read my other hubs about logos, websites, and other marketing tactics, and thought, "That's nice. As soon as I can think of a name for my business, I'll get...

Advertise for Free With a Press Release

You can jump up and do the "free advertising" song and dance, because here's one more way that your small business can market itself for free. Yes, it's the press release - never guaranteed to be seen, but if...

Good Customer Service After the Transaction

You spend time selling yourself, your services, and your soul to get to that golden moment of the transaction. Services are rendered, money changes hands...and then what? Well, if you're smart you will take steps to go the extra mile to keep that client relationship going long and strong.

Small Businesses: To Cold Call or Not To Cold Call?

Well if someone asked me which I would rather do, I would say "Not cold call, please." In fact, I think few people would actually WANT to be associated with the dreadfully stigmatized world of telemarketing,...

Developing a Business Portfolio

And no, I’m not talking about a portfolio chock full of stocks, bonds, and various funds. The portfolio I am referring to is a powerful marketing tool, one that will show your potential clients the work...

Seven Tips for Creating Your Logo

When you start your own business, you have numerous tasks to undertake – naming the business, getting licenses, deciding whether or not to incorporate, talking your spouse into keeping your books for...

Projecting a Professional Image for Your Company

You may enjoy unrefined activities during your off-hours like bar-hopping, laying around in your skivvies, and yelling "NO DEAL!" at the TV, but when you're on the job, prim and professional is the way to go....

Tips for Creating an E-Newsletter

For keeping customers abreast of current news, announcing new products or services, or just showing off some of the work you've done, there is no better way to pull it all together than with a newsletter....

Three Ways You Can Promote Your Business For Free

Four 'Do’s' to Consider When Developing Your Website

Ah...so you finally got the wherewithal to go virtual with your business marketing. Congratulations. Developing your business's website is exciting, but it can also be overwhelming. Whether you're going at...