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64Launching a Magazine: 10 Mistakes to Avoid
by Linda Ruth
As Yogi Berra might have said, launching a magazine on the newsstand is not as easy as it used to be, and it never was. Nevertheless, it is possible, and despite what conventional wisdom might say, it is... published 7 months ago
69Designing Magazine Covers that Sell
by Linda Ruth
In the world of magazine publishing, your magazine cover must be the same every month--and it must be different every month. It must be clearly, visibly, and continuously your brand; and at the same time it... published 7 months ago
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