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62Developing Your Business's Key Messages
by WinningMessage
A Key Messaging Framework An effective framework for differentiating a business’s value should start with a powerful positioning statement: a memorable, impactful, concise sentence that tells... published 2 years ago
42Differentiate or Diminish: The Art and Necessity of Business Positioning
by WinningMessage
I offer a comprehensive sales/marketing audit plus a new set of key messages, proof points and customer value statements. For $2,500, I will: 1. Perform a detailed analysis of all sales/marketing collateral... published 2 years ago
47You Cannot Buy Differentiation
by WinningMessage
Differentiation in business is not something you go out and buy off the shelf and plug into your company. It’s something you have to strategically identify, develop, refine and promote. The best... published 2 years ago
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