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Fatal Branding Mistakes for Your Small Business
We already know the importance of branding even in our small business. In fact, I have shared some tips about online branding, building brand identity, and several offline branding strategies. The essence of...
2 commentsPractical Referral Strategies
As follow up to my earlier Hub on getting referrals, I’m writing additional, practical tips to get that much needed referrals. Remember, there are two different segments in your business –...
0 commentsSmall Business Offline Branding Strategies
As a continuation of the Small Biz Branding series, this second part deals with offline branding strategies to support your online marketing initiatives. What is critical at this stage is CONSISTENCY. ...
0 commentsBasic Business Terms
Before you turn your brilliant ideas to a real-life business, you will need a strong business plan – a document explaining the scope of your operations together with your strategies and tactics to make...
0 commentsBasic Business Plan for Small Business
The pitfall of so many small businesses is failure to plan systematically. Maybe it’s out of excitement or extreme passion over particular products/services that cause entrepreneurs to lose their...
1 commentOutsourcing for Small Business
Do you know that Outsourcing is your ally in cutting costs and enhancing business focus, not only for startup businesses but to established corporations as well? A quick browse at Wikipedia, you will read that...
1 commentSmall Biz Series: 10 Essentials in Hiring Reliable Employees
Hiring employees to be part of your business is like a drafting in NBA or even NFL. From strategic-thinking coaching staff to power players, the screening is ruthless. For small to medium-scale businesses,...
2 commentsAdvice on Building Your Business and Brand Identity
What comes in your mind when you see this swoosh logo of Nike? Perhaps you will remember its famous marketing slogan "Just Do It", right? Some of you might even associate this to the greatest NBA player of all...
0 commentsSmall Biz: More Referrals = More Money
Almost all businesses worldwide generate more revenues and reap better profits through referral marketing. Conversely, lack of referral marks the downfall of businesses. Sadly, not many companies pay particular attention to referral marketing. Most business owners are very engrossed with day-to-day business operations and tend to forget the strategic value of this method.
0 commentsHow to Win Customers with Effective Sales Letters
As a hunter of practical and cost-effective business strategies and tactics, I find effective sales letters as one of the best alternatives to reach out and excite existing and potential customers. The...
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