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How to Find Information About a Song Featured in a Television Commercial

With the slow death of radio today, recording many artists have resorted to licensing their music for television commercials. This used to be seen as "selling out", but anymore, it's a vehicle for letting...

0 comments    marketing television advertising
Hush Puppies saw a resurgence in the 1990's unexpectedly due to a word of mouth campaign. 67

3 Types of People You Want to Market Your Business To

Word of mouth advertising is the most valued form of marketing today. We as consumers are often skeptical of television, print, and internet advertisements, and at best we take them with a grain of salt. We...

2 comments    business marketing advertising
Radiohead's album "In Rainbows" was the highest selling CD in the United States in this second week of 2008, using some very unorthodox marketing: Giving the music away ahead of time.53

Radiohead's Album Giveaway Seems To Have Worked

So everyone and their brother knows about this, in October, Radiohead, in a surprise move, released their album exclusively on their website, inrainbows.com. People could pay whatever they wanted for the album...

0 comments    entertainment marketing music
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