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67Marketing – from “4 P’s” to “4 C’s” to “4 V’s”
by thisayakorn
While I was studying marketing in the university, the "4 P's" of marketing approach was the core of the subject. Later, Bob Lauterborn, professor of advertising at the University of North Carolina discovered... published 8 months ago
64The reasons why strategic planning fails
by thisayakorn
Strategic planning seldom fail, it is the implementation of the plans that fail. Implementing strategic plan may sound as easy as putting plan and strategy into action. In reality, it is not at all easy.... published 8 months ago
77Tip to apply for Bank's SME Loan
by thisayakorn
Once upon a time, my bankers used to tell me that they would prefer to screen credit for big clients who are seeking large fund than those apply for small amount of loan. Their philosophy is "Cost is the same... published 8 months ago
60Managing for result
by thisayakorn
There was time when we measured the performance of our employees with emphasis placed on their work attendance, punctuality, cleanliness, obedience, etc. Later, our focus was shifted more to result oriented.... published 7 months ago
49Beware of email culprit
by thisayakorn
I still keep one paid email address I have had for over 20 twenty years. And because it's been for a long time, the address is known by many spammers around. On an average day I receive about 200 junk mails in... published 7 months ago
56Ethical Issue
by thisayakorn
Ethics as the word implies is the philosophical analysis of human morality and conduct. And, therefore, we say that the moral principle of one nation may not be the same of others. Or it may be of a different... published 8 months ago
46Do trade and free markets improve our standard of living and promote freedom?
by thisayakorn
We are talking about 2 things here, one is the trade and the other is free market. To trade is to give in exchange for something such as commodity, money, or papers of value. Commodity exchange or bartering is... published 8 months ago
53Unity Amid Diversity
by thisayakorn
Every week when I go to the church -The Calvary Baptist Church, I can not help not to amaze of how can so many diverse races and ethnic groups of people sitting together in the same hall. We have the American... published 8 months ago
60Communication break down
by thisayakorn
One of the biggest problems in this globalization world today is communicating across cultures at all levels. My wife was telling me how bad is the wound in her finger caused by cooking the other day but I... published 8 months ago
61Will water become more valuable than oil?
by thisayakorn
My simple economic equation that determines the value of things is value = scarcity of resources. There is an old Chinese saying that things are valuable because of it's' scarcity. The lesser the supply of a... published 8 months ago
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