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This is an example of yellow letter marketing.  The letter is handwritten, thus giving it a very personalized and warm-fuzzy feeling to the prospect.   The yellow letter can be used for any industry, as long as the message is kept short and personal.70

Yellow Letter Marketing

The talking heads on T.V. proclaim that this is a "bad" economy, or that "times are tough" don't they?  That is just ridiculous and stupid.  I've been in the real estate business since 1999 - working with...

0 comments    the yellow letter
73

Different Ways To Make Money With Short Sales

This may be where the most money is made when it comes to short sales.  Real estate investors are able to locate motivated sellers who are facing foreclosure, then build a relationship with them.  once the...

6 comments    realtor short sales
70

How to Find Short Sale Leads

There is a process of foreclosure in every state. They're not all the same, either. It's your responsibility to find out the system in your state and know the laws. There are certain things that do occur...

1 comment    short sale leads short sale sellers
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The Short Sale Process

When it comes to doing a short sale, there are specific things that the banks are looking for when they're considering a short sale.  They have files piled to the ceilng right now, and they're all pending...

9 comments    bpo short sale process
79

The Short Sale Package

You might be wondering what people are referring to when they say the "short sale package". While not knowing can lead your mind to think of the strangest things, it's really quite simple.  In fact, it's...

2 comments    hardship letter short sale help
62

Why Banks Accept Short Sales

People sell their house and move every 5 to 7 years.  When the values of real estate started to decline a couple of years ago (some experts say it was in 2006 - others say it started in 2007), something...

4 comments    consider short sale
57

Realtors and Short Sales

There are many different ways that a Realtor can make money with short sales. One way is to be the listing agent for short sale sellers.  Your job will be extrememly easy, because there is a multitude of...

0 comments    short sale realtor
69

How to Do a Short Sale

Two of every five homes are behind on their mortgage payments in the U.S.. SOme of them are even facing foreclosure. Homes are upside down on their equity, and they have no exit strategy  The only viable...

4 comments    how to short sale
61

How to Close Your Short Sale Deals

Once the short sale has been accepted, it will be time to close the transaction at the title company or closing agent's office. There are several different ways that a short sale may be closed when it's time....

1 comment    short sale closings buying a short sale
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The BPO: The Link that Ties the Entire Short Sale Together

You've certainly heard the term "BPO" if you've been researching short sales. You may be wondering what those 3 little letters stand for, but have been too afriad to ask or didn't want to look stupid. It's...

4 comments    broker price opinion bpo agent
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