Return of a Legend - Borgward the First Modern Postwar German Car
Prototype of new Borgward
It's True, Borgward is coming back
Remember the Borgward?
Oh! Not that old to remember the legendary German car?
Christian Borgward (Grandson of Karl Borgward) and his partner Karlheinz L. Knoss are working hard from 2008 to bring back the legendary Borgward to the market. They founded Borgward AG in 2008 and making progress in developing the concepts and attracting the investors to make the comeback a reality. They vow to comeback with a paradigm shift in the auto industry. A prototype for the new car to be introduced is being tested.
Loved by the owners
Borgward was a car that the owners loved and still there are many owners who still keep those cars in mint condition. This is evident from the number of Borgward car clubs in many countries allover the world. In fact Borgward Isabella was the first post war modern German car that came to the market and won the hearts of those who bought them. In 1961 Borgward was the fourth largest car maker in Germany and was considered a real threat to the established number one automaker Mercedes Benz. The story of the forced bankruptcy of Borgward was still a puzzle. I liked to collect some information on history of Borgward and the comeback of new Borgward.
Isabella was competeing with Benz 180
Another Competitor Opel Kapitan
Early History of Borgward
Although the name Borgward was first used in 1937, Carl Borgward designed and manufactured cars and vans under the names Hansa, Lloyd and Goliath. The first vehicle designed (1924) by Carl Borgward was a three-wheeled small van fitted with a 2 horsepower engine. Known as “Blitzkarren” it was a phenomenal success and was very popular among small businessmen. Upgraded version of the three-wheeler was introduced to the market as Goliath Pioneer. German Postal service also purchased many of these small three-wheelers. By the end of the decade (1920s) one fourth of the transport fleet in Germany were Goliaths.
Goliath Pioneer - the three wheeled van
Borgward before the War
There have been several changes in the business structure of the Borgward companies. The Cars produced during thepre-war years were Hansa 1700, Hansa 3500 and Hansa Borgward 2000. In 1939 the brand name was shortened to Borgward. A new factory was opened in 1939 near Bremen and the company employed more than 20,000 people. During the war the company mainly produced vehicles for the military use. Two manufacturing plants of the Borgward were destroyed by air-raids in 1944. Carl Borgward was imprisoned.
Hansa 1700 Sports
Post war Borgwards
Carl F.W. Borgward was freed in 1948 and he started production of cars in 1949. The postwar models were Lloyd LP300 with a wooden chassis and a plywood body, Borgward Hansa 1500. Biggest success of Borgward came with the introduction of Isabella in 1954. Isabella incorporated many novel features like coil springs for all four wheels, gas shock absorbers and hydraulic clutch. With roomy interior and panoramic view with large windows the car became very popular everywhere it was sold. The power and the easy handling were liked by many and those who bought the car became enthusiasts of Borgward. Variants like Isabella Coupe and Cabriolet also were developed in order to build the image of the brand. As a part of this exercise a sport racer with a 1500 cc 16-valve engine also was introduced to the market.
End of Borgward
In 1961 creditors forced Borgward to liquidate the company. Carl Borgward insisted that the company can pay the debts. But Bremen Government ordered the liquidation. After liquidation the creditors were paid in full that shows with little help Borgward could have carried on the business. Shortly after the liquidation Carl F.W. Borgward died of an infarctus.
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