Corvair Advertisements 1960-69 by Chevrolet for the Aficionado
Oddly enough, the Chevrolet Corvair with its air cooled rear engine was revolutionary for the American car. But, it was not new, as the American car market already had the two German cars with similar engines: the Volkswagon and the Porsche, both made by German manufacturers, that in WW2, produced not only these cars, but weapons, such as the Porsche King Tiger tank, which was far supreme to any Allied tank until the end of the war.
The Corvair marketing and adversting was also revolutionary for ad agencies. It had to be, as the car was so unique. So, from the start, ad agencies focused on bright color useage in "hip" (for that time) ways, the lettering was also "funky" at times and the ad spin was catchy and more illustrated than past auto ads, which were always a bit dry and boring. The use of catchy phrasing, such as, "Here's the compact car that threw the book away" caught one's interest quickly. The manner in which the ad showed the car's attributes were often in a very illustrated way. One funny ad shows a picture of an elephant and the caption under it read, " America's only car with the trunk up front", or, "America's only car with a flat floor", or, "America's only car with an aluminum aircraft type engine".
The ad targeted a younger crowd, those with less money, a newly married couple in their 20s, instead of the usual sophistcated middle aged couple in a plush large car. The ads were meant to be happy, bright and cool in quirky way.
When the sport models came out, such as the Monza, Spyder and Corsa, the ads usually showed them with actual photos and stressed they were turbocharged.
The advertising was effective. Corvair sold over 1,500,000 in the nine years they were made.
The ads you see are real ones, one from each year starting in 1960.
The Corvair Ads
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