My Pesonal Story As A Used Car Salesman. Confessions Of A Used Car Salesman.
Why Would Anyone Want To Sell Cars
Personally, before I was in the business the only thing I cared about in a vehicle is if it would get me where I wanted to go. I am not a motorhead in any way nor have I ever been interested in cars. It was twenty years ago that my daughter was born, I had been employed since I was sixteen and all of a sudden I found myself unemployed at a time when I needed a job the most.
I saw an ad for Vanson Leathers hiring stitchers. Stitcher, me? well I needed a job really desperately and they were willing to hire and train me so I accepted the offer. Up to this point in life I had been a martial arts instructor as well as a bouncer in local bars so the idea of being a stitcher kind of threw me off.
The stitching job was a piece rate job meaning I got paid more the more I produced. This got my attention and five years later I was earning close to $50.00 an hour. After all these years my hands started giving me pain so much that I was unable to perform my duties.
I knew I wanted to change careers but the idea of going back to hourly wages depressed me no matter how hard you work your income is capped. I have not earned an hourly wage for over twenty years.
While I was working I used to listen to talk radio on my headphones. I was so inspired by Rush Limbaugh during the early nineties discussing personal responsibility and starting your own business taking control over your own life that I went into a dealership to answer another help wanted ad for salesman "make $75,000 a year" something like that in the ad.
I was interviewed and due to the fact that I have always been somewhat of a people person I was hired on the spot as long as I showed up with a collar and tie. I started the next day, I was shown the keys, I was shown the cars, then I was told the next thing I should do was start shaking hands. "you will either sink or swim" was what the manager told me.
I actually sold the first customer I met with a little help from an experienced salesman. That was when I realized the cutthroat business I had entered as half my commission went to the veteran for coming over and talking to my customer for a few minutes.
I have tried leaving the car business several times over the years I tried selling home security systems, I gave advertising a shot, I gave selling commercial cleaning a chance, I even tried selling Acrylic bathtub liners. The thing I learned from all these different ventures was that nothing beats the used car business.
Moving away from new car stores was the best thing I ever did, new car buyers are anal grinders who think they hold lordship over you because they know the manufacturer will be sending a satisfaction survey. You earn mini commissions on new cars and literally would have to juggle if that is what it would take to get a perfect survey.
Since I have been in the strictly used car industry life is much more relaxed I work for and answer to the business owner I do not have to climb some kind of authority ladder to say what I want. We have fewer customers every month creating a great relationship with the ten to twenty customers a month compared to hundreds at the new car stores.
Overall this industry has been good to me, I am not nor Have I ever claimed to be a superstar salesman or some kind of sales guru. My philosophy is simple I walk the walk that's it no talking just keep walking the walk.
More by this Author
- 11How To Have A Successful Career Selling Cars. Can I Earn A Living Selling Vehicles? How Do I Learn The Best Way to Sell
The more you know about the person you are trying to sell a car too. The greater your chance at making the sale. People have triggers that are their buttons to push to make the deal.
Learn if you have what it takes to sell cars and how to get started.
What is the four square system? Step-by-step instructions from a pro for using this simple system to close the deal and send your customers away happy.