The Model Line-up Of The New Merged GM & Chrysler: Part IX - Chrysler

2009 Chrysler 300 $25,665

The 2.7 litre V6 engined version of this car should not be touched in any way, shape or form. It's absolutely perfect as what it is. If anything, the only thing that needs to be modified is the marketing of this superlative car. Place it as an upmarket replacement for the tired and now dead Cadillac brand, especially when fitted with the Bentley-clone grille. This is the kind of car that Cadillac should have produced, rather than go for the aging boy racer and phat hip hop star market. Just as it comes off the dealership floor, the 2009 Chrysler 300 is a great value for the dollar, a fantastic and spacious family car, and most certainly a motorcar that can please the most demanding executive who didn't cash out their stock options while the Dow was north of 14,000. This is a great car and it not only deserves to survive, but it certainly should be placed with the Chrysler Enclave at the head of the luxury offerings of the new General Motors / Chrysler Corporation.

KEEP

2009 Chrysler Aspen $34,230

Is it a minivan? Is it an SUV? Is it a Crossover? What the heck is this thing, other than big, ugly, fuel-guzzling, and with no market, no buyers and no future? It's time to toss this Aspen off the highest mountain in Aspen. Splat!

KILL

2009 Chrysler PT Cruiser $17,250

Hey, it's funky, it's small, it's somewhat fuel efficient, somewhat inexpensive, quite spacious for the class, and it just goes to show General Motors stylists how ugly their HHR clone of it really turned out to be. For no other reason, it's well worth keeping in the General Motors / Chrysler Corporation lineup. It would be great to put it on a bit of a diet so that it could be lightened up to use the 2.0 litre world engine that's available in the FWD Patriot. That would make a fairly good car into a really good one! As long as no one tried to sneak in the unspeakably horrific Nissan Jatco CV pile of junk transmission that defiles the Patriot into this new PT!!!

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2009 Chrysler Sebring $20,015

Although the Sebring does have a reason to exist within the realms of the current Chrysler dealerships, it's just another Malibu in the General Motors / Chrysler Corporation lineup and not an exceptionally good one at that. Especially when we're keeping the Malibu and the G6 in this class, the Sebring becomes odd car out and thus has to be sacrificed.

KILL

2009 Chrysler Town and Country $25,730

The new General Motors / Chrysler Corporation has to borrow a car from its European Vauxhall / Opel lineup and plunk it into the market segment where the way oversized, overweight and overthirsty 2009 Chrysler Town and Country now resides. The Vauxhall / Opel Meriva MPV is an absolutely amazing minivan that does all the Town and Country does, but with far more style, class, and efficiency. It's a much smaller vehicle that can take pretty well darn near anything that this gargantuan Town and Country can, and do it all while returning about double the fuel mileage. Sorry, Town and Country… as the last descendant of Lee Iacocca's brainchild you will be missed, but your time has come and gone.

KILL

The Chrysler brand has to be remarketed in the newly merged General Motors / Chrysler Corporation to offer a very different type of car than its Chevrolet stablemate. Chryslers have to fill the niches that the old General Motors once satisfied with their Cadillac, Pontiac and Buick brands. Cadillac was the luxury cruiser, Pontiac was the sporty driver's car, and Buick was the car for the motorist who wanted a Caddy but either couldn't justify the extra cost or didn't want to flash the ostentation. In this new position, Chrysler is set for a strong North American market presence, as it absorbs the car aspects of its Dodge brand and rebrands them as Chryslers.

Continued in Part X

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