Tata Nano ,World's Cheapest Car, Phenom Or Flop?
Nano Europa On Video!
Take The Nano For A Test Drive!
Tata Motor's Nano Currently Slated To Arrive In US In 2012
The world's cheapest production car, the Nano, made by Tata motors, was originally released in India 17 July 2009 at a price of 2,160. The original design of the car, was to give a cheap alternative to a population that was poor and dependent on the motor bike. With a fuel efficiency of 73highway & 62 city (based on India's standards) the Nano captured the imagination of under developed populations world wide.
The cost and fuel efficiency capabilities have been attained by using a two Cylinder motor with a top speed of 65 mph and a series of cost cutting measures. These cost cutting measures include: a non opening trunk in the rear, which must be accessed through the folded seats, a large single wiper instead of the usual pair, no power steering, three lugs per wheel instead of the usual four, only one mirror on the base model, some plastic & glue instead of the usual steel welds, manual roll up windows, no heat or ac in base models and no air bags in the base model.The Europa version of the Nano has all of the deluxe feature found on other cars including heat ac, power steering, four lug wheels, power windows and a three cylinder motor instead of the two cylinder on the base model , ABS brakes and it conforms to European crash test standards. The Europa version has a starting price of about $8,000.00 US and that is about what we can expect to pay in 2012, when it is slated to be sold in this country.
The question that begs for an answer is how will the Nano be received by the American public? Mr.Tata the president of the company is under no illusions, he knows that the American motoring public can be unforgiving when it comes to mistakes as he stated at an earlier auto show. The car as currently configured should be able to get over 50 mpg and have a top speed of at least 65mph and at 8k should produce a small following. City commuters and Green car enthusiast and college kids are the most likely candidates. But for the car to catch on to the mainstream public, the car must prove safe, reliable and the price must stay low. Besides other factors it needs to have a top speed of at least 75mph to be considered capable of getting out on the nation's Interstates! Of course for a large segment of our population, that doesn't feel safe in any thing smaller that a full sized pickup or an Suv, the question of the Nano is a mute point.
Whether the Nano succeeds or not, the ripples in the automotive world may be profound. It may cause lower prices across the board, for newer cars, and could cause the used car market to tumble, as would be used car buyers opt for the first time, to buy a new car, that can pay for it's self in fuel saving, in as little as 5 years. What impact will an ultra cheap car that gets 50 mpgs have on the sale of hybrids in this country?
Pictures Courtesy http://en.wikipedia.org/wiki/Tata_Nano
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