10 Ways to Get the Most from Attending a Business Conference

Why not get the most out of attending your next conference?
Why not get the most out of attending your next conference? | Source

Business Conference Attendance Should be a Part of the Budget

Small business owners and entrepreneurs should make conference attendance a part of their yearly budget and strategic plan, but do you know how to get the most out of spending your time and money attending a conference? Here are a few suggestions to make conference attendance pay off:

  1. Arrive early. Arriving early gives you the opportunity to meet new people and find out what's new in your industry.
  2. Have on hand plenty of business cards. Be sure they are easily accessible, preferably in an attractive business card holder.
  3. Sit with someone you don't know, even when you may see colleagues you already know, unless, of course, you want to get to know more about their business and how you can do business together.
  4. Take the time to visit vendors if exhibits are a part of your conference. This is an opportunity to discover what’s new on the market that can enhance your business or make your work a lot easier. Find out who your competition is.
  5. Sit up front; why not in the front row? But if not the front row, then as close as you can get. Sometimes interactive sessions pay off. Besides, if you are in the front, you (and your business) have a better opportunity to stand out.


Post your conference attendance on social media.
Post your conference attendance on social media.

Don't Forget the Elevator Speech

6. Ask questions when it’s time for Q and A during the session.

7. If a meal is served, don’t neglect good etiquette. Etiquette is still important and bad table manners are still noticed.

8. Prepare to deliver your short, 30-second explanation of your business and how your services or product can help the listener: commonly called the "elevator speech." Make it concise and understandable, and deliver it without hesitation.

9. Believe it or not, you should take out that cell phone during the session, not to make phone calls, but to send tweets and post to Facebook at appropriate times. Let others know you take an active interest in growing your business by attending conferences, continuing to learn new information and exploring new products.

10. Remember to follow up with everyone you meet. Make a phone call. Ask to add them to your social media. There is gold in those business cards you habitually collect. Don’t let them sit. Grow new relationships. They could be your next customers or collaborators.

Attending a conference is more than just paying for the conference, attending the free networking session and then returning home. You paid for it, now get the most out of attending that business conference. Take a few moments to prepare.

Do you feel you got the most out of the last conference you attended?


© 2016 Cynthia B. Turner

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Comments 2 comments

MarleneB profile image

MarleneB 6 weeks ago from Northern California, USA

All excellent tips. At first, I was surprised to read tip #9 about the cell phones. There was a time when using a cell phone during a business event was considered rude, but I see times have changed. Now, it makes sense to tweet and Facebook events.


Cyndi10 profile image

Cyndi10 6 weeks ago from Georgia Author

Hello Marlene, Thank you for leaving a comment. I appreciate that.

Yes, I felt the same way about even having the phone out. Of course, it is still bad form to have conversations, but to post on Facebook and Twitter is a great way to let others know that you are keeping your skills sharp or continuing to learn. It doesn't hurt the conference either.

Take care. Cyndi

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