5 Reasons Businesses Should Improve Their Online Presence

Many businesses have woken up to the fact that their competitors are successfully riding the wave of online marketing, while they themselves are 'online' but hardly better off for it. This can be demoralizing and make the trends seem dubious. But the few failures of Internet marketing for businesses are not due to the system, but as a result of some fatal mistakes that can be rectified.


There are several reasons for businesses to embrace the internet and improve their websites and marketing.

1. The Internet Offer Enterprise Solutions At SMB Costs

A small or medium sized business would never be able to compete with enterprises and large organizations that use only traditional media for marketing. The Internet, however, is a great leveler. It gives small businesses access to limitless potential customers on social media and other Internet media, offering a single platform to brand themselves, offer customer service and even run stores with minimum establishment costs. The cost of marketing via the Internet is unarguably a fraction of what traditional marketing could cost in general, though it is not a case of one-size fits all.


2. You Can't Ignore The Smartphone-Using Crowd

It was recently estimated that by 2014, there would be as many as 1.75 billion smartphone users worldwide. Optimizing business websites for smartphones and other mobile devices is essential in order to give customers a good experience. Businesses that fail to do so will only be ignored, as there are so many other choices from competitors that have embraced the Internet.


3. A Great Website and Blog Reaches More People

Research has found that blogs are 63 percent more likely to be read than magazine pages. Consumers will therefore be more likely to look at advertisements on blogs than ads in magazines. The same infographic also suggests that company websites with blogs are likely to bring 55 percent more visitors than usual and bring 97 percent more inbound links (incoming links to company page from other reputed websites).

Good quality inbound links raise the credibility of a business. These are unarguable reasons for most businesses to have at least a quality company website with great custom content, if not a regular blog.

4. Local Search Optimization Can Add Significantly to Business Visibility

One of the fundamental ways of increasing visibility to customers is for businesses to have their websites appear on the first few pages of Google search. A study conducted in 2012 found that 53 percent of search clicks on Google go to the first link. In order for businesses to be able to appear at the top of the search results for local searches, they need to have a good quality website and content to begin with.

An SEO expert will definitely be able to guide businesses on how to create a website that gets noticed by customers. But even interesting content that could appeal to local residents and businesses could organically help to build a loyal readership. Such readerships are only a step away from being converted to customer leads.

5. Internet Marketing Is the Future of Marketing

Any business that wants to attract, convert and sustain customers must keep up with changing customer lifestyles. The Internet, transmitted through PCs and more recently through pervasive mobile devices, is fast becoming an indispensable part of the lives of consumers. 93 percent of marketers use social media for business. The trend is by no means restricted to big businesses. According to an AT&T survey in 2013, 66 percent of small businesses have increased their spending on digital marketing.

With the world moving towards Internet marketing, it is time small businesses take up the challenge to clean up their websites and make the most of the Internet while it's there.

© 2014 Juana Aman

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