A Review of "GO for NO!" a fascinating perspective on selling & rejection
Let's start with a shameless, name-dropping attempt to get your attention. Because this book is that good.This former NFL wide receiver recommends a book to me, and given my relationship with him, I order it the moment our phone call ends.
I love to read and when someone I respect recommends a book I get it. So this isn't unusual. And Mr. JJ Birden is my sponsor and "upline" in my home-based business, so of course I will follow up on anything he suggests to me. He and his lovely wife Raina have build a global team and they are terrific leaders.
The book JJ recommended is, GO for No! YES is the Destination NO is how you get there. This is a small book, written by Richard Fenton and Andrea Waltz. It has an absolutely astonishing perspective which caught me off guard, spun me around and set me down somewhere other than where I started.
Once in a rare and wondrous while there is a book which comes along, that challenges and completely transforms the way you look at something. GO for NO is that kind of book. It is the stuff of which epiphanies are made, paradigms are shifted and fundamental perspectives are changed.
The book spans four days in the life of Eric, a wonderful husband, great brother and mediocre salesman and the stunning lessons he learns while in an altered world. It is not so much a book about sales as it is a way of looking at failure and success, rejection and self-imposed barriers.
The way we hear and interact makes all the difference. "When a potential customer says no, most salespeople hear never...but what I hear is not yet!" If we learn that no doesn't mean never, but rather it means not yet, we can reach and help more people acquire what they need or want.
The story is creative, yet plausible, and the dialogue and lessons are compelling. If you have insecurities or confusion, and want to better understand how to serve people who could benefit from what you have to offer, this book is for you.
This is the book; you are the person; click the link & acquire it right now!
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