Adriana Lima SuperBowl Ad

The commercial I chose to review carefully was the Adriana Lima Teleflora commercial. It definitely has some controversy over whether or not it’s an appropriate commercial for all audiences. Women especially have been thinking that it implies if you give a woman flowers, then you will receive something “else” in return. What may that something else be? Well let’s see; Adriana Lima is basically naked in some kind of hotel room, putting on sexy makeup and a sexy dress, and then she tells the audience, “Guys, Valentine’s Day is not that complicated. Give and you shall receive.” We all know, sex sells, but if a younger boy saw this commercial and got the idea that if he gave a girl he likes flowers, then she would reciprocate with some other kind of sexual act, then that could cause a lot of problems.

You really don’t have any idea what the commercial is about, or selling, until the very last second when the flowers come up. I thought it was a Victoria’s Secret commercial, since Lima is very well known as a Victoria’s Secret “Angel”. It honestly could have been about anything, since people just want to see beautiful models half naked, companies exploit women to sell products. And this is a company that is supposed to sell flowers to make women feel empowered and beautiful! It seems kind of like an oxymoron because they are saying “buy our flowers, and your woman will be very happy with you, and in exchange you will be very happy”. Even at the end, instead of “Happy Valentine’s Day”, it says “Happy Valentine’s Night” which obviously implies that something is going to go down along with the sun. It makes sense I guess, and it’s a smart marketing idea, but it’s not something a lot of women are proud of. The commercial is obviously geared toward men, but women also find Adriana Lima alluring, even if they are not lesbian. So whenever a beautiful model is in a commercial, people think “if I have that product, I’ll look like that”. I personally don’t think the commercial was that big of an offense against women, but I can see where they are coming from. She’s beautiful, people enjoy looking at her, the commercial is sexy and mysterious, and a bit humorous, and it was a great ad for that flower company. Bottom line!

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charmike4 4 years ago from Adelaide, South Australia

Clearly the marketing worked Jscott10! The one thing that marketers want is to have recall, so that the next time you think of 'flowers' you recall the ad and call Teleflora. The social element is another consideration. A lot of brands have a sense of corporate social responsibility and upholding the morals of the community. Clearly, based on your analysis, Teleflora have little concerns for morals or CSR in portraying women as objects that can be influenced by flowers as you point out.

That being said, I reckon that they would have sold a lot of flowers on Valentines Day on the back of that ad! Cheers Michael

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