Advantages of Advertising

  • Increasing salesThe expenses of advertising may be justified on the ground that it helps to increase sales, which there by results in increased production.
  • Reduction cost

It assets to reduce cost of production and distribution which are passed on to consumers in the form of reduced prices. .

  • Duplicate advertising

The basic purpose of advertising is to increase the sales of products which are not in competition, For example large amounts are spent on the publicity of Tooth Pastes which appear to be in competition but which is really produced by the same manufacturers. ,

  • Prevention of lost sales

Much advertising is aimed at preventing the erosion of its sales by competitors. So advertising may be regarded as being “defensive”.

  • Creating market attitude

Advertising can create a market attitude for product which would not otherwise be desired. Thus artificial demand can be created by exploiting fears.

  • Impression the public

Advertisement is considered important branch of business which impresses the public about the superiority of product.

  • Economy in commission

It introduce the manufacturer in the market as an independent supplier. So public may directly place an order to him which can reduce a wholesaler's commission and utilize it to lower the retail prices.

  • Encouraging competition

It assists to promote competition among the producers. Thus it facilities to supply goods of improved quality in the market at competitive prices.

  • Increasing business activities

Advertising helps to increase the business activities in the country. Thus national income and consumption per capita may be increased.

  • Developing goods

It informs the manufacturers about the changes in taste, fashion and habits of customers. So producer will be in a position to develop his product according to the changed circumstances in the market.

  • Sufficient profit

It promoters the selling process to the great extent which gives producers sufficient profit.

  • Informing consumers

Advertising provides the information to consumers about the choice, prices quality and other description of product at their home, which guides them for quick decision.


  • Increasing standard of living

People are informed about the new scientific inventions, new style and use of products. Improved accommodation, better clothing and food by advertising. Thus it stimulates the desire of public which increases their standard of living.

  • Providing employment

As it helps to create the new demand of the products, it tends to increase the sales volume of goods. So new industry will be established and old industry will be expanded where thousands of persons may be engaged.

  • Providing reading materials

News papers magazines, Periodicals and other journal provide the sufficient reading material to public to cheaper prices. On the other side, it is a great source of income for many people.

  • Educative value

Various media of advertisement render the valuable services in spread of the moral and educative value in the country. General public learn about economics and social aspects of human life. It also creates close contact between the producers and the consumers.

  • Encouraging buying ability

Constructive advertising encourage to a great extent the necessity for buying ability. The use of brands is essential for most advertising which makes it possible to depend upon the standard quality of such merchandise. It enables the customers to avoid purchase of unsatisfactory brands.

  • Enabling the task easier

Advertising makes the sales man's task easier. It is used to assist him in realizing the goods which are effectively advertised. The part of the selling programme that can be performed by advertising can be done at less cost than by conducting the entire selling function on personal basis.

  • Introduction the new products

New products can be introduced and popularized in the market by advertising. But in this way an established company which manufactures a group of. products can boost up the sales of its entire products.

  • Saving time

Advertising greatly helps to save time. It enable the consumers to spend a short deal of time seeking products to meet his requirements because he has already been informed about many standard goods through advertising.

  • Miscellaneous advantages
  1. (a) It has greatly encouraged innovation and technology.
  2. (b) It facilitates to establish reputation of firm and goodwill of products.
  3. (c) It helps to maintain a steady demand.
  4. (e) It helps to eliminate middlemen.
  5. (e) It eliminates seasonal fluctuations.
  6. (f) Correspondence course have been made possible largely due to advertisement.

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Comments 26 comments

compu-smart profile image

compu-smart 6 years ago from London UK

It sounds good to me!!;)


Rizwan Amjed profile image

Rizwan Amjed 6 years ago Author

Its my ultimate pleasure to share


stellah 6 years ago

this is good


Rizwan Amjed profile image

Rizwan Amjed 6 years ago Author

Thanks Stellah


aliya 4 years ago

it is really goood!!!!!!


anudeep 4 years ago

VERY NICE


md.ali 4 years ago

its very attracting


NetBlots profile image

NetBlots 4 years ago from Melbourne

Basically the keystone to bothering in the first place! =)


chaps 4 years ago

nice ..thank you


123 4 years ago

helped a lot


aboli 4 years ago

thank you for helping so much


masoud 4 years ago

again it give awareness to public


greg 4 years ago

It provides employment.


amrit 4 years ago

good1


doreen 4 years ago

more than i needed


Rizwan Amjed profile image

Rizwan Amjed 4 years ago Author

Thank you All


skata lalata 4 years ago

tankx


Ayush 4 years ago

it is really goood!!!!!!


anny 4 years ago

thanks


vpadmashree 4 years ago

thank u for all................its helping so much for me


vpadmashree 4 years ago

thank u for all................its helping so much for me


........ 4 years ago

NICE...THANX


random 4 years ago

thanks


abianya 3 years ago

it does not show the right information


dolapo 2 years ago

I really like it. Its help allot. Thanks & god bless you more.


haymanot 2 years ago

it helps me so much ,thankyou!

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