Advertising Jobs in India

Jobs in Advertsing Industry

Advertising is one of the indispensable components of any business activity. Advertising may be defined as creating awareness in the market about the products or services that a business offers to the targeted customers. Advertising in India, that is more a subcontinent than a country with vast population, requires application of creativity and technology-backed media.

Professional advertising companies vie with one another in using innovative techniques to carry out successful campaigns. With the development of both print and electronic media, advertising has grown as a huge organized industry in India, offering employment opportunities galore.

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There is a variety of Advertising jobs in India that include Account Developer, Client Executive, Copywriter, Visualizer, Creative Art Director, Animator, Graphic Designer, Multimedia expert, Commercial Photographer, Printer, TV producer, Media Planner, Web Developer, Marketing Professionals etc.

In fact, the Copywriter, the Visualizer, the Art Director, and Photographer must work cohesively as a team to produce the right type of advertisement to create an impact on the prospective customer. Strangely, in the field of advertising, individual creativity and capability for innovation matters a lot, lot more than mere academic degrees.

History of Advertising

The job market and career advancement in the advertising industry can be quite tough. Though you may get an entry level job with ease but only certain extraordinary individual talents will guarantee career growth. The redeeming feature is the pay packets get heavier as you climb to the top. Even a junior person like a Desktop Publisher can expect a fancy salary if he delivers quality work.

Some of the frontline Advertising Companies in India are - Ogilvy and Mather, J Walter Thompson India, Mudra Communication Pvt. Ltd, FCB-Ulka Advertising Ltd, Rediffusion-DY&R, McCann-Erickson India Ltd, RK Swamy/BBDO Advertising Ltd, Grey Worldwide (I) Pvt. Ltd, Leo Burnett India Pvt. Ltd and Contract Advertising India Ltd. There are a host of other companies that are medium sized and less known.

Though India is a huge country with one billion population, advertisers in India are able to reach 75 percent of the population, using television radio, newspapers, magazines and billboards to create awareness about various products / services.

Though the advertising industry may demand a wide assortment of educational backgrounds, most of the employers favor candidates with a broad liberal arts background plus experience in related occupations. A bachelor's degree in sociology, psychology, literature, journalism, or philosophy, among other subjects, is more acceptable to the employers.

For management positions in advertising, some recruiters also look for a postgraduate degree in advertising, mass communication, public relations or journalism. Whatever the course of study, it should include marketing, consumer behavior, market research, sales, communication skills, and visual arts.

Many successful people have started their career in advertising in a modest way by taking a junior job in an ad agency and working their way up. The best thing is to get into the industry somehow and gather hands-on experience. If you are unable to move up within that particular ad agency you join, you can still use that experience to get you a better job in some other agency.

Please remember that most ad agencies are eager to appoint interns who can develop into potential employees. If you get one such opportunity to intern, you should accept it immediately and plan your career there from. Even in this day and age of fast-paced business activity, employers of ad agencies are excited to see someone with genuine passion and enthusiasm for the profession and willing to provide them job opportunities.

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