Fantastic and Easy Affiliate Marketing Opportunity

So what is this easy affiliate program?

I am going to start out by telling you exactly what this site is instead of making you read all the way to the bottom to find out. I do hope you will continue reading anyway, as I hope to share my excitement and enthusiasm with you. This amazing affiliate program is Zazzle.

I gotta admit that I have fallen in love with the Zazzle model. An artist can sign up and post their art on products and set their commission should that product sell. An affiliate marketer can sign up and forgo having a shop of their own and can instead promote the shops of other artists on the site. Now I am no marketing guru but I have been learning over the past year and can see a huge potential both as an artist and as a marketer. 

The tools for promotion that Zazzle offers is impressive. As a shop keep I have used their tools to create a merchant booth on both facebook and myspace as well as linking my twitter account up. I will be honest here and say that I muddled my way through all of this as I am not tech savvy. If you have a good understanding of building a website or self hosted blog then you will be miles ahead of me from the beginning. I do have a blogger blog and even managed to get a flash panel of my products in my blog (not that my blog gets any traffic or is useful in any way!).


Affiliates Earn 15%

The commission/affiliate structure with Zazzle is unique and took me a little time to get my head around. Basically an artist can set the price for any item they design between 10% and 99%, the item has a base cost (what it will cost Zazzle to produce the item and generate a profit for them as well) and the percentage chosen determines the price.

Enter the affiliate. This is where I get boggled a bit with the math (not my strong suit). If you (as an affiliate) were to refer a sale of one of my products you get 15% (I may get less actually, if I set my commission at 10% in hopes a lower price will make more sales). Your 15% is split between me (as the artist) and Zazzle. The exact way they do the math is beyond me although I could figure it out if I needed to I am sure.

For most artists on the site this is not a problem and they would love to be promoted. For myself I really just want to make the sale. A slightly smaller percentage of something is better then a hundred percent of nothing (my math skills are good enough to see that!). I suspect that when an artist complains on the forums it is down to being new and being surprised that they got a referred sale. I will happily take those referred sales instead ;)

I am going to fess up and say that one of the reasons for writing this is the hope that stronger marketers then myself will take the challenge and market my items (and those of my new artist friends of course). I am happy for anyone to market my items actually! I really don't know why those few people complain about making a sale that was referred, sounds like greed to me (even if it isn't).

Any Down Sides?

I have yet to experience any down sides, save for one. With a few of the items I design the minimum price tag set (keeping my commission at the lowest, 10%) is more then I would ever spend. The prime example are the keds shoes.

I have designed a few pairs of keds shoes and will continue to do so (even tho the price is way to high for me to ever buy). I have bought outward bound shoes intended for mountaineering and extreme hiking for the same price as the keds shoes at Zazzle. Keds are not quite as hard wearing or feature cool shoe technology to protect my toes.

If I do make a sale for one of those expensive items then, woo hoo as Homer Simpson would say. Realistically speaking I do stick to those items that seem more in the price range for the equivalents bought in the shops. I can add a reasonable commission to greeting cards or stickers for scrap booking as the prices seem good for a custom made item.

If you are up to the challenge of marketing more expensive items I do have a few pairs of keds designed (wink). On the other hand if you are happier helping people find products that are reasonably priced much of the other products being designed at Zazzle (thats a link to my store) are really worth taking a look at. I am impressed with the works of the other artists and find stuff I want to buy myself all the time.


Which are you?

  • Artist
  • Marketer
  • A little of both!
See results without voting

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Comments 13 comments

Nathan_U profile image

Nathan_U 6 years ago from Poland

For small artists and designers Zazzle is OK for start, but with growing experience in the field of marketing, it's better to find other ways to sell our art, for example DeviantArt.

Commissions on Zazzle are funny low (15%? I got 70% normally from my affiliate programs).


kirstenblog profile image

kirstenblog 6 years ago from London UK Author

Nathan U - Maybe you should write a hub :D

It sounds like you have had success with some high paying affiliate programs. For myself I have had no success with the high payers (and some products put me right off, anything that seems like spam is just not something I can promote). With Zazzle I made 2 sales within a month. I do Ok with the affiliates here at HP but they are not high payers either (amazon is like 4% to start with and goes up to 6% and again, never getting all that high). I suppose if you can make a bigger payer work for you then great but I wonder how long they will last. ClickBank is one example, so much spam to wade through to find something of value. I have to wonder how long that can be sustained for?


kirstenblog profile image

kirstenblog 6 years ago from London UK Author

Nathan U - I forgot to say, a hub on deviantart, getting started etc. is something I would read :)


juneaukid profile image

juneaukid 6 years ago from Denver, Colorado

I enjoyed reading this but I assume Zazzie is not for writers but visual artists, right?


kirstenblog profile image

kirstenblog 6 years ago from London UK Author

Juneaukid - from the perspective of creating your own products to sell yes, you will need to create visual type items, tho you can of course create catchy and humorous slogans for tee shirts and hats and such, so long as it looks nice enough to wear as well. From the point of view of marketing you don't need to create your own shop or designs and what not. I have read quite a few people who say that they cannot design stuff that sells but make a good amount from promotion other peoples designs. If you have or want to have a blog/website where you write sales text and place the images and flash panels on the blog/site, seo it and pull that precious traffic you can do just as well as a designer would. I am currently thinking I need to fill out a folder in my shop on one particular type of item, come along here and write a hub about that sort of item as a great present idea with a link or two to that area of my shop to drive that product specific sale. In time I would like my own site to promote from, with a free ebook and advice on getting started as well as like stories to go with designs etc. tho that is in the future :). So to sum up, to design yeah you want to be a visual artist, if you are a writer who has that ability to write sales text then zazzle has something to offer :).


Winsome profile image

Winsome 6 years ago from Southern California by way of Texas

Hey Kirsten, I have a line of greeting cards that I designed and have in a few hidden shops around the country. Do you think zazzle would be a good place to hawk those or should I use the images and captions for t-shirt or cup etc. designs? Another great hub KB, I get a kick out of your style of writing.=:)


NoRR4Me profile image

NoRR4Me 6 years ago

Hey Kirsten, congrats on your sales with Zazzle. It is a legitimate way to make money. I've made sales too, but I've been woefully slack in adding more products and promoting my store. I'm going do better though.

Someone said that the more products you have, the better your sales are. They make lots of money with Zazzle.

Oh yeah, I think Sandyspider said she's doing well with Zazzle too. Wishing you lots of sales Kirsten.


kirstenblog profile image

kirstenblog 6 years ago from London UK Author

Winsome - I think zazzle would be a fun place to share your images and captions for both greeting cards as well as t-shirts and cups and anything else that looks good :). I have also heard of folks earning good money just promoting other artists items so which ever way you go definitely have a look, I am really loving zazzle myself!


kirstenblog profile image

kirstenblog 6 years ago from London UK Author

NoRR4Me - Thanks for coming by and commenting! I have really gotten very excited with zazzle. I made more then in the first month there then here! My goal is to have thousands of stuff up for sale with designs that I would buy. The cool thing is that there are ways to earn decent money without having to be an artist, I am starting to think most of my readers here must be artists! Who knows I may start seeing more of my hub friends over there :)


Mike Lickteig profile image

Mike Lickteig 6 years ago from Lawrence KS USA

I will take a look at zazzle, thanks for the suggestion. I have certainly been looking for a good site to promote a little artwork. Appreciate the tip.

Mike


K J Page profile image

K J Page 6 years ago from Pacific Northwest

Great write - and great info - starting small and at the bottom so to speak is taking the steps to learning the way up the ladder to greater success.....thanks for the info


kirstenblog profile image

kirstenblog 6 years ago from London UK Author

K J Page - Thanks for the read and comment. So much of this stuff seems to be about being willing to learn about new opportunities. Being open to whatever I find that seems to suit my skills has brought some exciting possibilities. It just seems to build that excitement every day :)


prasetio30 profile image

prasetio30 6 years ago from malang-indonesia

Nice hub and you give us useful information. I learn much from you. Thanks for share with us. I believe there are many people outside who success with affiliate marketing. And this is part of great business. Vote this Up.

Prasetio

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