An Easy Guide to Build a Strong Customer Relationship

Is Customer Satisfaction is important ?
Is Customer Satisfaction is important ?

Who is a Customer ?

There are many kinds of business. For the success of a business it is very essential to keep in mind the fact that the most important person of the organization is none other than a customer.

A customer is a person or organization that is benefited from the goods and services offered by an organization. A customer needn’t be a person who is currently purchasing from a marketer. Basically they can be classified into three groups:

  1. Existing customers
  2. Former customers
  3. Potential customers

Consumer insights can drive important strategic directions about marketing efforts, positioning, product development, and more. So customers should be handled with great care

Today we have access to almost everything with the help of internet, mobile phones, voice mail etc. These all make our lives easier to communicate with others. Even though technology has advanced a lot, it’s not able to hide the increasing number of customers who are dissatisfied. It is the best thing to prove that we are not as effective in communicating as we think. Human beings fall into different behavioral styles and a proper approach is required to understand and effectively work with a customer.

The many customer service techniques we have already come along are all about teaching us how to be a better human so that we can better engage our customers

How To Improve Customer Relationships

The main aim that all business has in common is to keep their customers happy and keep them coming back. So it’s necessary to determine some important customer service measures for success. Managers usually imagine that improving customer service will get around in time. But unfortunately that time rarely comes. Customer service is often relegated to the back of the day-to-day running of an organization. Customer relationships should never be left to chance. Some simple customer improvement methods are listed below.


  • Initiate a discussion with your customers to determine how they are feeling about your service.
  • Take enough time to listen and understand your employees because they know well how your customers feel about your products and services.
  • Observe your customers well along with your daily tasks. It will make you understand whether they are actually satisfied or not.
  • Try to collect some of the basic customer data, if they don’t mind. By utilizing this information you can keep your customers connected to your organization. Send them periodic e-mail that may or not at all include something about your product or service.
  • For best customer service it is advisable to appoint a fresher with a positive, upbeat and enthusiastic outlook into your organization.
  • You can lay down your own set of laws of customer service, to your employees. Make sure that it is strictly obeyed by all.
  • Encourage your customer service people to talk to the customer like an adviser rather than a sales person.


Understanding Customer Relationships

Three Things Never To Be Forgotten in Customer Service

From my experience I have come to understand a number of things that should be avoided for a better customer service.


  • Never forget to recognize your regular customer. Customers feel very nice to be recognized personally. So train your entire staff to practice this key factor of improving customer service.
  • Never forget previous transactions. This makes them feel that they are very important to your business.
  • Never show delay to take your customer to the product they wish to buy. So give a proper coaching to your staff on how to present the products to be sold.


Try to develop an atmosphere that fosters a motivated team ready to meet your customers and build relationships that last long. Improving the customer service cannot be attained in a small period. It is an end less journey. But it is the most crucial and rewarding part of a business. Keep this in mind and embark on this journey from this moment onwards.


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Comments 2 comments

Lipnancy profile image

Lipnancy 4 years ago from Hamburg, New York

This is a wonderful article that explain how to satisfy you customers. I think getting to know the customer is a service that died with the big corporations.


Kevin Peter profile image

Kevin Peter 3 years ago from Global Citizen Author

Hi Lipnancy,

For a business to be conducted well customer service is the most essential element. Thanks for your comment.

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