Best Marketing Books: Grow Your Business with Tips From These Professionals

Best Marketing Books
Best Marketing Books | Source

Understanding how to market you products or website is key to your success. These are the best marketing books to help you market your product or website.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

In this must have book the author, David Meerman Scott, lays out what you need to know about the changing world of marketing. This book covers:


  • How marketing has changed
  • Marketing in real time
  • Measuring success
  • Mobile marketing
  • Case studies
  • Much more


David Scotts’ book will become your most used reference book while marketing your website or product. This is a book you will turn to time and again. One reason why this is one of the best marketing books is that the author is in the marketing field himself. Thus the tips and ideas he presents are practices he uses himself. You will learn the importance of adapting to changing markets and the ways people get their information. Case studies are presented so you will see how these marketing principles have been applied by other companies and the results they have gotten. Although this is one of the best marketing books you should know that David Scott does not like traditional marketers and he makes that known to the reader.

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

The field of mobile marketing is exploding in growth. Reaching consumers with mobile marketing is becoming an important part of business growth and success. In one of the best marketing books for mobile marketers author Kim Dushinski lays out simple step by step guidelines to a successful mobile marketing campaign. In her book you will learn:

  • Guidelines for successful mobile marketing campaigns
  • How mobile marketing is being integrated into our daily lives
  • That mobile marketing can be used by any business


With 20 years of experience in marketing, Kim Dushinski explains how to target a key demographic and shows how to determine if that demographic is worth pursuing. She tells how to bring together the many steps to launch a mobile marketing campaign including how to bring together short code providers, aggregators, and text message companies. In what is one of the best marketing books you will even learn how to launch a marketing campaign on a tight budget.

This is one of the best marketing books because the content will remain relevant for years to come. This book is a bit lacking on the topic of mobile searches but still covers the topic thoroughly.

In addition to text message companies, topics such as mobile websites, proximity marketing and social networking are covered. This is one of the best marketing books for your mobile marketing campaign.


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