Bloggers Payday overview of technical ways to check out scarcity claims
What you need to know about Bloggers Payday's "copies left" claims
You're probably aware by now that most review sites will try to sell you the so-called latest and greatest business opportunity product no matter what simply to make a cash grab for your wallet. But do you know how to protect yourself against questionable claims that many sites such as Bloggers Payday make?
Are you suspicious of the claim you see, but aren't sure how to confirm that you're right about something being just a "little bit off"?
Let's go over a few ways you can confirm your suspicions by going through an example focusing on the recent Bloggers Payday launch.
I used some of these techniques when I provided extensive documentation to the Federal Trade Commission on the In Deep Services case which involved one of the top 100 spammers in the world at the time according to the ROSKO database (a case that I also agreed to testify in).
Bloggers Payday review of "Sold Out" claim
One thing you can do if you are suspicious about "limited offer", "only X number of copies left" or "sold out" claims is to use various means to identify previous versions of the sales page for the product. Often you can see huge inconsistencies in the claims by doing so.
For example, if you were to keep track of the alleged limited offer claim and "sold out" claim that Bloggers Payday made in the same way that one of the Bloggers Payday review sites did, then you could look at how much traffic the site was generating, how many sales it claimed to make, and how many copies it claimed was left on each and every day.
The easiest way to do this is searching Google using the following search syntax;
...and then clicking on the cached version of the page.
As you'll see in the video below, the cached version will tell you the exact date of the last version of the page that Google cached.
Crawl Dates In The Google Cache
Various Ways To Find Historical Records Of Webpages
Although the above example reviews how to use Google cache to find the most recent record of a site such as Bloggers Payday, there are several other ways to find historical records of a site that can be helpful for you to know about.
Several of these methods are covered in the table below.
Longer term records
Page Change Trackers
Yahoo: click "cached" by listing
Bing: click "Cached Page" by listing
Using Traffic Graphs To Identify Questionable Scarcity Claims
Another way at questionable "limited offer" claims is to look at how popular a site or product is and then compare it to the claims that the sales page is making.
For example, in the Alexa graph below you can see that at the time of this writing Bloggers Payday is the 2,625th most popular website in the United States according to Alexa - and the 18,828th most popular website globally according to Alexa.
On the other hand the Bloggers Payday site claims that only "500" copies will be sold - and "maybe" they'll release an additional 50 products.
This, of course, is highly unlikely given how popular the BloggersPayday.com site is.
Bloggers Payday review of Alexa Graph On 11/07/2010
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