Blogging To The Bank Flippa Sale

Blogging to the Bank Flippa Sale

Originally, this page covered some of the sales tactics used by Blogging To The Bank, but videos on YouTube were shut down by YouTube, one based on copyright infringement claims by Rob Benwell. Since this Hub makes no sense without those YouTube videos I've decided to change it to cover a more recent development with Blogging To The bank - the sale of the property and associated business.

According to Flippa, Blogging To The Bank sold on Flippa along with associated properties for $900,000 it seemed reasonable to talk about the business and it's future after the Flippa sale. The comments are interesting to read in light of what types of questions potential buyers might ask in a sale of this nature as well as what kind of the information the broker supplies publicly versus what the broker is willing to supply privately to interested parties.

Interesting Blogging To The Bank Flippa Pre-Sales Questions

Of the questions asked during the Blogging To The Bank sale on Flippa, the following really stood out for me.

The first question centers around the 23% refund rate on products associated with the Blogging To The Bank sale. There is a debate about whether or not those refund rates are high, with one user claiming that the 23% refund rate is "SKY HIGH", whereas the seller claims that the average rate for IM products is 30% on ClickBank due to the fact that it's so easy to get a refund on ClickBank. It's true that it's extremely easy for a user to get a refund on ClickBank, but what puzzles me is how the seller knows that the average refund rate is 30% (unless perhaps ClickBank discloses that to its top sellers).

The second interesting and quite shrewd question has to do with the actual inner workings of the business. One of the potential buyers asks how many staff are involved, what they're roles and responsibilities are, the breakdown of each employee/staff cost, along with the countries/locations of each staff member. The broker responds that this information can't be publicly disclosed, which makes a lot of sense since it's often the inner workers of a company that can give a company its competitive advantage - not exactly the type of information you'd want to broadcast publicly.

Here's why I find this second question interesting. First of all, pricing differs wildy by country depending on the skillset of the worker. If the workers are doing jobs that others can be easily trained on quickly, then costs can be cut considerably by simply using workers in a different country. Second of all, often there are ways to automate tasks that workers do - or semiautomate them - which can also cut down on costs significantly. There's also the question of coordination of workers across projects such as new product launches - especially when it comes to the time-zones of each worker.

The last question I'll cover may be the most interesting, though. One of the potential buyers asks, "Can the winning bidder retain the author name (Rob Benwell) on the product? As this is one of the elements of success for this. Thanks!" I find the question interesting, because it would seem that really the inner workers of the company, the large subscriber list, and existing large affiliate base would have more to do with the success of the business than any particular author name associated with it. In fact, a recent Blogging To The Bank write-up at Eagle Research Associates has some interesting commentary about the author-name usage rights as well.

Interview With Flippa Manager


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