Build an Email List on Your Site
Why You Need to Build a List
Over the years there have been plenty of traffic and earning models for those potential online millionaires. Email list building still remains one of the strongest, highest performing and effective marketing tactics around.
So why should you list build?
- SEO is increasingly unreliable
- PPC can be ludicrously expensive and requires a lot of testing
- Affiliate marketing is riddled with legal implications
- And worst of all, these traffic generation methods only put you in touch with a customer once.
Email Marketing will keep you in touch with your visitors for as long as they remain on your list, and this means you can sell to them over the course of several emails, and build a relationship, not just hit someone with a sales pitch.
What you Need to Build Your List
You don't need much to build a list, but you will need a reliable mailing service.
Aweber is my currents service of choice, it is simple and reliable.
I advise against MailChimp. They might have a free service, but if you try marketing on it, they may ban you, and you will lose your precious list!
Using Aweber you can create forms, build lists and create auto responders.
As well as a mailing list you will need a place to collect emails. The best way to do this is through your own website. Hostgator is by far the best webhost when you are starting out, it is cheap, reliable, and has some of the best tech support around!
Building Your List
Building your list may seem like an impossible proposition when you first start out.
The good news is that even though you start slow, it quickly adds up. Even if you only get three sign ups a day, in a year you could have over 1000 people on your list.
Having a sign up form on your site is a good start, but you will need to go a little further if you really want it to grow at a decent pace.
Here are some ideas to get you started.
- Offer a free gift
- Run competitions
- Include a course
- Provide free access to your service
Before you know it you will have a list you will be proud of!
Sending a Broadcast
When you have a list, it's time to start monetizing it.
The simplest way to do this is by sending out some broadcasts. A broadcast (sometimes called a campaign) is simply a one off email that you send to your list. These emails will quickly become a staple of your email marketing campaigns, but there are a few things you should keep in mind when you send them.
- Always make sure the recipient know it is you sending the mail
- Follow CANSPAM rules and regulations
- Treat your list with a little respect, they might seem like faceless numbers, but they are real people, act accordingly.
Depending on how much you can do, you should email your list several times a week. Don't spam, keep it relevant, and make sure your emails are useful.
This will reduce spam complaints, reduce unsubscribes, keep open rates higher and even help overall conversions.
Autoresponders - Automate Profits
Autoresponders are a great way to automate your profits from new subscribers. A basic autoresponder will send a series of emails after somebody subscribed to your list. This means you can send people a sequence of emails. Being able to send your new subscriber a sequence of emails can be beneficial in a few ways.
The biggest advantage is that you can design and test a sales funnel. A sales funnel should have up sells and down sells throughout the sequence to give you the highest earnings possible per list member. Sales funnels should be tested with particular sequences, so for instance you might want to offer a couple of freebies before you try selling.
The second advantage is all down to the automation. Once you have tested and created an awesome sales funnel you can leave it be and it will keep making you money with every new subscriber.
The Next Step
Once you have a list, you have an autoresponder, and you are sending out broadcasts too, you really have a chance to expand.
Joint ventures with other list owners can help vastly increase your subscriber numbers. This will give you an even greater revenue stream and help you build your list without even worrying about website opt-ins!
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