Building A Home Internet Business Today
Walk - Do NOT run into an Internet Business
I recently received the following question from one of the visitors to my website that focuses on home businesses and telecommuting:
"Hi, I came across your site and need desperate advice, I am a single mom, am 5 months pregnant was laid off my full time job 2 days after I told them I was pregnant. I live in Canada, I am the only income, and unemployment will not pay my bills, my severance is now almost over and I desperately need to start my own business as no one will hire me being pregnant.
I can't afford to lose any money, I paid for Turbo Cash Generator and Clickbank Pirate, and I paid Bluehost for one year of hosting a site, all that has gotten me not one penny, and I can't get my money back from Turbo Cash Generator. Can you kindly give me any advice please I am more than willing to work. Thank you"
Of course if I had all the time in the world, I'd try to learn more about her background or try to help her take an inventory of her skills and interests to see what might be workable for her. But usually I go by the pure demographics of the visitors to the site - which primarily tend to be people new to online marketing.
And I certainly wouldn't push someone into an expensive monthly membership like Maverick Money Makers right off the bat.
So what would I do instead?
Practice Online Business Fundamentals
I would suggest that a newcomer to running an online business practice online business fundamentals in a highly constrained system.
I would consider the initial fundamentals someone should learn to be the following:
- Keyword research to identify potential niches to go into.
- Marketplace analysis to try to find the easiest ways to enter the nice. I can't go into all the details here, but typically this will involve what's known as backlink analysis.
- Profitability potential to confirm that there are enough people spending money in the niche to make it worth while.
- Laying out a plan for conquering a niche.
Sure there are many more aspects to running a very large and successful online business. But I see so many newcomers getting completely overwhelmed by everything they have to learn and never getting anywhere, when in fact if they'd focus on the core competencies first and practice them using a system that allows them to run through the above-mentioned four steps quickly they'd have mastered some essentials that will almost certainly make taking in more knowledge much easier.
I'm sure some of the more experienced online marketers are thinking, "but what about analytics, tracking, usability, etc., etc.".
Of course those are important - extremely important..eventually. But again they can be completely overwhelming for someone just starting out. And, after all you don't take a 3 year old baby that's just learning to walk and put him in the decathlon training gym, do you?
Where to Learn Niche Marketing
There are no shortage of places to learn niche marketing or niche affiliate marketing. Join a good free internet marketing forum and you'll see many courses by people offering to teach you how to do niche marketing. As with anything there are great niche marketing guides, so-so niche marketing guides, and terrible niche marketing guides.
My suggestion to people is to network and find people you trust that you can "hang out" with virtually or physically to share your experiences of what's working for you and what isn't, and learn what you can from places like the WarriorForum to hone your b.s. detection skills.
One caveat is MANY times a sales page for a legitimate product will look like and be hyped like one for a scam product - not to throw a monkeywrench into this whole discussion, but from my experience that seems to be the case.