Car Wrap Skins Advertising

Car Wrap Advertising - What Is It?

What is car wrap advertising? Car or indeed any vehicle wrap advertising is the modern version of a custom paint job or billboard logo on a vehicle advertising a business. The design is printed on specialist vinyl and the wrap is applied to the car or truck. Graphics can be full-colour and allow the vehicle to act as a mobile billboard or indeed a work of art.

Although there is significant skill in designing what is in effect a 3 dimensional billboard, installing the vinyl is not that hard, though it takes some skill and patience to get a perfect result.

Vehicle wraps can be used on practically any type of vehicle. Vinyl wrap is easier to install them on large flat surfaces but curves aren't too much of a problem either. Vehicles often used for advertising include cars, trucks, trams, buses and trains.

Car Wrap Advertising

Car Wrap Advertising - Smart Car
Car Wrap Advertising - Smart Car

Vehicle Wrap Advertising

Advertising vinyl wrap on Las Vegas monorail
Advertising vinyl wrap on Las Vegas monorail

Vehicle Advertising: Light Rail

Vinyl Advertising Melbourne Tram
Vinyl Advertising Melbourne Tram

Vehicle Advertising

Vehicle advertising has been around for pretty much as long as there has been vehicles. The old-style stage coaches had advertising billboards and were probably the world's first mobile advertising.

Modern printing methods has opening up a whole new world of truck graphics in the last few years. Vinyl wraps aren't just applied to trucks and cars but can also be used for shop windows and trade show booths.

Car wraps even open up the option for a few lucky people to get paid to literally drive their own car. There are schemes that allow owners to earn hundreds of dollars a month driving a vehicle with the advertisers vinyl wrap applied. I suspect though these are a little over-subscribed and that you will do better if you drive something unusual - like a hummer and drive a great deal, or park on a busy road.

Vehicle Wrapping

Vinyl Wrap Installation

Vinyl wrap can be installed either using water or onto a dry surface. As with any product application - the key here is a very, very clean vehicle. Clean the vehicle with alcohol and try to apply the wrap indoors to keep dust to a minimum.

Vinyl wrap comes in separate sections for each major part of the vehicle and installation needs to be done slowly so that you make sure all the air is removed to give a wrinkle free installation. After installation you use a sharp knife to trim the vinyl wrap from details such as door handles and the car's grill. If however this all make.

Once you have attached all the vinyl wrap to the car, you cut the wrap to fit and around details you may want to make sure will still work like: the door handles and mirrors There is a skill to it - and 2 people will find it much easier to install than just one - particularly if the pieces are large. Mind you if you struggle with vinyl wallpaper you may want to pay someone to install your vinyl wrap!

Truck graphics obviously have a much larger area to work with - but any size vehicle can be used. Side and back windows can also be covered using vinyl wrap which is transparent and allows the passengers to see out. Obviously you cannot install decals or graphics over the windscreen or front passenger windows.

Car Wrap Advertising

Car Wrap Advertising Is unlikely to be getting anything but more and more popular as the price of printing and the quality of graphics continue to improve. Having a vehicle wrap on a car or truck even protects the original paint work from sctrachs, stone damage and fading. For a business it makes cost-effective sense to use their vehicle as a low-cost advertising billboard.

Vinyl wrap is even used to change the appearance of leased vehicles such as trains and trucks so they can fly the "corporate colours" without an expensive paint job at the beginning and end of the lease. Vehicle wraps also come in different qualities depending on whether the "paint job" is required for a long-term corporate brand or a short-term campaign.

Comments 33 comments

honestway profile image

honestway 7 years ago from Spain

You learn something every day! And there are even adsense ads for it, well I never... ;-)

Lissie profile image

Lissie 7 years ago from New Zealand Author

LOL - unbelievable huh? Glad to be educational Terry!

Amanda Severn profile image

Amanda Severn 7 years ago from UK

There are some great examples of this around, and quite apart from advertising a product, there's something irresistably cheerful about cars decorated like this. Makes a nice change from the boring palette of silver grey and white we mostly see here in the UK!

Lissie profile image

Lissie 7 years ago from New Zealand Author

You really get some great art out of some of the car wraps - maybe not traditional - but a lot more attractive than most advertising - I think it really is a creative artistic endevour - but then I can't paint or design in 2D never mind 3D! In fact I chose the PT2 cruiser vehicle wrap video - because it actually makes that ugly car more attractive LOL !

lafenty profile image

lafenty 7 years ago from California

Wow, never knew that they used vinyl for that. I've put vinyl letters on a van a few times, wouldn't want to do a whole vehicle without some help. Thanks for the interesting hub.

packerpack profile image

packerpack 7 years ago from India, Calcutta

Creative mind + Innovative ideas = Great new results. Good Hub

Tottie profile image

Tottie 7 years ago from Australia , or China, or South Korea.

I knew about it - but your information has been very helpful Lissie

Lissie profile image

Lissie 7 years ago from New Zealand Author

LOL guys- I admit I didn't think up the topic myself - someone suggested it and I saide - WTF is a vehicle wrap - so now we all know!

Julie-Ann Amos profile image

Julie-Ann Amos 7 years ago from Gloucestershire, UK

I saw a Dragins Den that had this on and the dragons thought it was a rubbish idea! They're colourful cars but I wouldn't want one myself!

Lissie profile image

Lissie 7 years ago from New Zealand Author

What's a Dragins Den Julie-Ann? Is it a car?

Clara Ghomes profile image

Clara Ghomes 7 years ago

I knew about vinyl, but the information is really useful. Good Hub.

Maren Morgan M-T profile image

Maren Morgan M-T 7 years ago from Pennsylvania these challenging economic times (in the US), maybe someone would pay me a few pennies a month to permit their adverts on my car. Thanks for a great article, Lissie!

Lissie profile image

Lissie 7 years ago from New Zealand Author

Its a nice idea isn't it Maren - I think the catch is that if you could afford the type of car they want to advertise on you wouldn't need the fee! Car wraps are cost effective advertising for small businesses though

earnestshub profile image

earnestshub 7 years ago from Melbourne Australia

Hi Lissie, I don't know how I missed this. I have never seen car wrapping being done before. A great video and hub as usual.

Lissie profile image

Lissie 7 years ago from New Zealand Author

I thought the video was rather cool - I suspect its quite hard to get a good result though! Thanks for visiting

Lisa A. 7 years ago

My business does this in the Washington, D.C. metropolitan area and others. It's fun to talk with other drivers about the brand you advertise on your vehicle. You meet great people and getting paid to drive is a bonus, especially in this economy.

deanstar888 7 years ago

WOW ! You're a bit of a champ at this aren't you !!! Im lucky to have got past a score of 50...your in the ALL STARS TEAM. Was thinking about getting a car wrap...maybe later but they look gr8 and seem so effective.

Lissie profile image

Lissie 7 years ago from New Zealand Author

LOL I have been on the site for a couple of years!

Janet21 profile image

Janet21 7 years ago from New York

That video was great. I have come across a few wrapped cars in my travels and they always get my attention. Nice hub!

thelesleyshow profile image

thelesleyshow 7 years ago from US

I think it's brilliant myself. Thanks for sharing! Thumbs up!

Apepperson profile image

Apepperson 7 years ago from Texas

Wow, I would have never thought about car wraps! Now chicken wraps...yeah...that's my kinda wrap!

John 7 years ago

Sure makes the commute a little less boring!

BrianFanslau profile image

BrianFanslau 7 years ago from Eagan, MN

Love car wraps my dad just got one for his Avalanche. His is a 1/2 cover

Justin Vega 6 years ago

This is an interesting article. Here is another interesting way to use car wraps:

rosa 6 years ago

Good idea. How,can I get a list of advertisers in Miami,Fl U.S.A. where I could go and use my car to advertise?

giwrgos12 profile image

giwrgos12 6 years ago from San Diego

Yeah great hub :)

truck wrap 6 years ago

Nice Page about the Industry. I hope you allow guest bloggers. There is a nice article on Tecnorati on the emergence of Vehicle wraps as an alternative to mega billboards. #1 on Google for "alternative to mega billboards". Hope you like the article. Thank you

EasyWraps 6 years ago

I actually never knew about Hubpages until searching around from interesting vehicle wrap stuff. Lissie, this is great information for the public to read and learn about mobile advertising. A+

Adsonwheels Team 6 years ago

yes car wraps is like an online promotion..if you advertise on your vehicle for any type of business advertisement it will be a successful promotion.

visualjourney profile image

visualjourney 5 years ago from Orlando, Florida

Best way to get your business noticed and "Drive" new customers to you.

Matt Bansberg 5 years ago

When you have car wrap advertising, you can more potetial customers that will be able to discover your business and services. You will be able to have a transporting billboard too! I am also installing car wrap advertisements.

Matt Bansberg 5 years ago

Car wrap advertising is really great!

Gustavo 2 years ago

Vehicle wraps are a very smart investment , we have a 8 years old service van wich have piad by itself several times with referal jobs.

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