Strategies to Create a Company Website for Maximum Business
Company Website Influences Your Business
You don’t doubt about the benefits of a company website for your business. But building a website is not all. You have to make it in such a way that it is not only user friendly but also quickly and efficiently manageable at your end too. Here are some well thought of strategies that your business website needs to follow- only if you want it to be in business, even in near future!
Tips to Create a Website for Maximum Business Impact
If you want to know how to create a website that can bring maximum business profit for your company, read the following tips.
Use CMS for your Website- You cannot depend upon your only technical person to enter a full load of content in this hi speed age. The content needs to be uploaded then and there by whosoever is responsible for various functions on your company website. Therefore, it’s better to rely upon some good Content Management System (CMS), there are many- Wordpress, Drupal, Joomla, to name a few.
Optimize Design of your Website- You cannot just put your content at whatever place in your website. Research about what content at which place can increase your leads. If you can’t decide yourself, take help of professionals who are capable of making great website information architecture. They will help you develop wireframes (sketch for content placement) for your website.
Do Search Engine Optimization- What’s the use of even the best designed website if it could not be seen by people. In fact, the design itself should be SEO friendly. Search engines like Google, Yahoo and Bing are what people look at when they want to find out something. So, prepare your website and keep it updating as per the changing algorithms of these search engines. It’s true, algorithms are not publicly revealed but then you can’t just sit and watch. You have to be alert and keep trying to show your website at top of search results if you want to be in business.
Basic Terminology for Website Creation
If you are new to the arena of creating a website, here is the glossary of basic terms used while building a website.
Server- A web server is the computer that stores the pages of your website ‘serves’ the content to the users through Internet.
Hosting- Through web hosting, you make your website available to public worldwide.
Domain Registration- Domain registration is the process of registering a domain name represented by the URL which shows up on the address bar of your web browser when you open a website.
HTML – HTML stands for Hypertext Markup Language. It is a set of standard codes used for making web pages and displaying them on the World Wide Web.
XML- XML stands for Extensible Markup Language and it defines a set of rules for encoding text in a format that can be read by both human and machine.
HTML Editor – Software which lets you create web pages conveniently.
WYSIWYG Editor – It stands for “What You See Is What You Get”. It is a software with which you can create web pages even if you don’t know HTML. Most of the CMS operate on this principle though they have HTML editor too.
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