Controversial Super Bowl Commercial

Banned by the Media

The year, 2011, and the Super Bowl round up of greatest commercials begin.

Besides the talk of the game, the commercials gain the most attention.

Advertisers pay close to $3 million to have their ad aired during the most televised sport across the country, reaching over 100 million viewers nationwide.

Everyone is judging their favorite super bowl commercials.

However one commercial was not part of the broadcast.

Banned, the media chose not to show the controversial John 3:16 commercial.

So why did the Fox Network reject this ad?

The Controversy

Media - Television - Sports

The Glory or The Debate

Controversial subjects are the ones that get the most attention, so why did the media choose not to air it? Fox considered it to be “religious doctrine” and too offensive to air.

The commercial refers to John 3:16, a well-known Bible verse, the letters painted in black under a football player’s eye. Produced by Fixed Point, a religious group based in Birmingham, Alabama the ad introduced the website LookUp316.com. At the end of the ad, beneath the web address, read the words, “A Message of Hope”

This 30 second ad did show up across the network in some states surrounding the Washington DC area, including state of Alabama, but for most of America, it was banned.

In so many ways, the media draws attention by not showing it. In turn it becomes sensationalism, an intriguing event. Is that what was intended?

For God so loved he world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life. – John 3:16

For God did not send His Son into the world to condemn the world, but that the world through Him might be saved. – John 3:17

He did not come to judge us but rather to save us, and yet we judge Him. We criticize the truth. Is it fear? Is it hatred?

We desire redemption, we ask for forgiveness, and still lack understanding. There are mixed reviews. Whether you believe in Jesus or not, it brought the message to light.

Rejected, ridiculed, and pierced by our transgressions, He came to save us.

At the end of the day, it won’t matter who saw the commercial. His name is above all names. Today it may cause controversy but in eternity His name will be glorified.

Are you going to accept it or turn off the message?

View All The Super Bowl Commercials

  • Super Bowl Commercials 2011 - By Fox Sports, view all Super Bowl commercials here, including the favorite "young Darth Vadar" commercial.

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Comments 8 comments

FriendofTruth profile image

FriendofTruth 5 years ago from Michigan

The media of this time is so anti-Christ. It's very rare that matters of faith in Jesus or in the Bible are aired...

But because of this, we as Christians need to spread the message and good news of Jesus - because the media/secular world is going to do all that they can to silence it.


More Than Words profile image

More Than Words 5 years ago from Oak Ridge, NJ

Yes, I was disappointed with the commercials, but God never entered my mind. Most of the commercials were cheap and confusing. It's a shame that John 3:16 did not broadcast. Thanks for the incite.


Dian'swords4u profile image

Dian'swords4u 5 years ago from North Carolina

I agree that this should have been one of the commercials. You know I feel that God will have his day of judgement one day and all these things will be brought into the fore front of people's lives and they will have to answer for this one day. I write here on hub pages so that I can get the love of God to as many as I can. Keep up the good work.


FaithDream profile image

FaithDream 5 years ago from (Midwest) USA Author

Thank you all for your encouraging comments.

FriendofTruth, I agree. We should be spreading the truth.

MoreThanWords, thanks for your comments. Sometimes the controversy is a good thing.

Dianswords, thanks for your inspiring words. I like your hubs too.


Unleashed Victory profile image

Unleashed Victory 5 years ago

FaithDream, this is a beautiful post. I didn't know about the commercial, but it shows the power that's in the Name of Jesus. I am so glad you posted this so the world can see it. The world may debate it, but what's settled is that He gave His life to set them free. Thanks for a great word!


KoffeeKlatch Gals profile image

KoffeeKlatch Gals 5 years ago from Sunny Florida

Faith, what a shame they chose not to air this commercial. It would have been a breath of fresh air. I don't know how they could consider it offensive considering some of the commercials they run.


FaithDream profile image

FaithDream 5 years ago from (Midwest) USA Author

Thanks for your comments.

I agree Unleashed, now the world may see.

KoffeeKlatch, yes I agree. It's such a simple commercial and yet there are so many others that are disrespectful.


RTalloni profile image

RTalloni 5 years ago from the short journey

So glad that you have highlighted the verse.

John 10:10

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