Exploring False Advertising: Avoid Becoming a Victim

Constant Awareness

The industry of bad advertising has cheated consumers out of millions of dollars. The only way to avoid becoming a victim is to be constantly aware of what you are purchasing. Always weigh your options. Ask yourself these questions: Are there much better deals with higher quality? Am I uncomfortable making this purchase? Why is the seller in such hurry to sell the product or service? Asking such questions can help you uncover scams that are designed to snatch your hard earned money.

False advertising poses a constant threat to the public good. Dishonest sellers use false advertising to play on the wants and needs of individual, gullible consumers. The motive is to get them to purchase a product or service that fails to fulfil an expected promise. Dishonest sellers attempt to make as much revenue as possible at the expense of unsuspecting purchasers.

Consumers lose millions of dollars each year due to false advertisements. The elderly are hit especially hard when it comes down to issues such as insurance, mortgages and retirement plans. In addition, thousands of weight loss products and services make spectacular claims that often fail short of what they promise.

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A number of false advertisement techniques exist, including:

Bait and Switch: a consumer is promised an inexpensive product or service that is unavailable in order to introduce a much more expensive product or service

Price deception: giving false or misleading information

High Pressure Sales tactics: deceives by forcing consumers to by unwanted products or services, a technique used especially against the elderly

Deceptive Form Contracts: deceives by hiding the fine print on forms

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As a consumer, you probably have encountered several of these false advertisement ploys. The most important thing is to be aware of the different types of scams before making a purchase. The warning signs are always there. For example, before you sign any contract, read the fine print on the document. This is where many consumers are entrapped. Don’t be in such as hurry that you fail to take the time out to read the fine print. If there is something that you don’t understand get a thorough explanation. If the seller cannot provide the necessary information, simply don’t invest in the product or service.

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Industry of False advertising: Humor

When you walk into a retail store or a used car lot, refused to be moved by high-pressured sells tactics. Make it clear about what you are looking for. Never buy under stress. Refuse to be dragged into buying a product or service for fear it want be available the next day or week. If it is for you, the used car will be there for you. Many consumers blow their hard earned money by falling to the deceptive persuasion of used car dealing. Unfortunately, when the car starts costing more money than it did when they purchased it, these consumers regret the decision.

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If you think you have been robbed of money by falling for false advertising, contact a lawyer and file a lawsuit against the company or individual. As a consumer, you don’t deserve to be duped into losing money on a product or service that didn’t deliver on its promise. Each year, thousands of consumers fail to confront the company or manufacturer due to the stress of taking the company to court. However, you will help many other consumers by shedding a light on an organization’s lack of public honesty and credibility.

In order to avoid falling prey to false advertisement, consumers should research the company to see if it really exist. Many companies appear on the market that steal millions of the dollars from consumers and then disappear without a trace. Such companies prey on the uninformed, desperate and the poor. As soon as these imposters are found out, they scramble into oblivion, taking all your hard earned money with them.

On the Look Out: Detecting the Scam

Most likely, many of us have been victims at one time or another of bad advertising. Maybe we bought a used care that brook down a day later. Maybe we bought an appliance that had less quality than the one advertised. However, the smart thing to do is detect these scams and report them. You help yourself and other save millions of dollars.

Avoid becoming a victim. Contact the better Business Bureau and check the consumer rating of the companies. See what others are saying about their products or services. Are there many public complaints? Have lawsuits been filled against them? Read the online comments of as many customers that it will take in order to persuade you from investing in the company. For example, if there are a high percentage of complaints, maybe you should consider investing your money in a more credible business with high customer appreciation.

Better yet, arrange a face to face meeting with the head of the company to get to the bottom of the complaint if you are still unsure of the service.

Doing a thorough research on the business is far from a waste of time. The important thing is that you will save lots of money, not only for yourself, but for thousands of other consumer if you report false advertising.

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