Do I need Kontera on my hubpage

To have Kontera on your website or not

Hi Readers,

As a blogger we always want to delight our readers with the content on our website and at the same time also want to generate some revenues. We all know about the AdSense and almost everyone have AdSense on their blogs/hub/website. However when it come to having Kontera on your website, most of us are still doubtful. Before we go further, first try to find out what is Kontera and how it works.

Kontera is an In-text advertising solution that looks for specific keywords in your website and convert them into monetize links. Once some one hover on those keywords, it they see a bubble box advertisement. With these ads on your website you earn from both cost per impression and cost per click. All you need to do is to sign up with them and place their script on every page of your website which you want to monetize.

If Kontera is so easy to use and generated revenue then why people have doubts about it. Here are some of then reasons why people don't want to use Kontera on their websites.

  • Difficult entry criteria: Entry criteria to use Kontera is bit difficult as come compared to its rivals like google AdSense. For example, your website should receive more than 500000 impressions per month, should be in English and very rich in content. There are also some limitations around geographical location like publisher should be in US, UK Canada. For a small blogger, its not easy to have those many impressions per months. However some publishers who have lesser impressions than half a million per month have claimed to get their application approved by Kontera.
  • Ad overkill might irritate users: Publishers fear that In- text advertising may irritate their readers and destroy reader's experience. Truly, it annoy when you are reading an interesting article and a bubble box pops up. It may reduce the traffic and in turns reduce the revenue.
  • Interference with Adsense: Publishers fear that it might interfere with the google AdSense and you may get lower price pr click. How ever it has not been proved yet but there have been mixed response from different publisher. While some publishers have claimed to receive smart pricing from google after having Kontera on their website and other have claimed that there was no change in AdSense revenue.
  • Higher Pay out rate: Current payout rate from Kontera is $100 which means if your website have smaller traffic you may need to wait a long time till you get any pay check from Kontera. However this should not be a big problem with more popular websites.


So, whats the final verdict????

Final verdict is that, if your website/blogs are small scale, its better NOT to have Kontera at this point of time. You should wait till you website grows and become more content rich.

If you are receiving big traffic, have content rich pages and want to increase your revenues then Kontera is the right choice for you.

If you have any suggestion, please feel free to use the comment box below !!

Happy Hubbing!!



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Comments 2 comments

navneetjha profile image

navneetjha 6 years ago from London, United Kingdom Author

They didnt approve mine at all ...... :(


cohenj88 profile image

cohenj88 6 years ago

Hi navneetjha,

This is Jonathan from Kontera.I'd be happy to address all of your concerns :)

First of all, regarding needing 500,000 impressions a month to become a Kontera publisher, that might have been true at one time, but is no longer the case. Kontera is now accepting Publishers of all shapes and sizes, and we put a far bigger emphases on having publishers with quality original content, as opposed to focusing on Publishers who are just big.

Navneetjha, I don't know why your account wasn't approved, or eternaltreasures, why your account was disabled, but if either of you e-mail me at Jonathanc@kontera.com I'd be happy to investigate the matter for you.

Regarding the potential that readers find In-Text ads annoying,in our experience we've found the opposite. Because our In-Text ads only appear when the site visitor actively scrolls over a highlighted word, they're only seeing ads that they're actively interested in viewing. In contrast, banner ads are much bigger and appear on your screen whether you want to see them or not.

In terms of Adsense,because Kontera is displayed in a completely different area of a webpage than AdSense, they're not competing for ads, and Kontera is actually an additional revenue stream to Adsense. Furthermore because of "banner blindness" where some site visitors have become so over-saturated to banner ads that they stop noticing them completely, there's an entire segment of your audience who's ad clicks you'd be losing completely without Kontera.

However, the most convincing evidence that Kontera ads don't interfere with Adsense is that Google doesn't have a problem with them. Years ago Google had prohibited Publishers from displaying In-Texts ads on the same websites, but has since changed their mind and is okay with them being displayed alongside Adsense. Why would Google do anything to hurt their bottom line?

On the issue of Kontera's minimum payout threshold we recently lowered it from $100 to $50 across all payment methods, so that should no longer be a problem for our small publishers.

We also feature a number of other advantages for our publishers including our Contextual Technology,an algorithm that rather than just scanning for keywords, can actually read your content for meaning. This added level of targeted relevancy is how we can provide higher CTR and better CPC ads for your website.

Additionally we feature an exclusive ad inventory from some of the biggest brand names in the world including Blackberry, L'Oreal, Microsoft, National Geographic, Volvo, Sprint, and Dove. These premium, often Rich-Media ads are the most eye catching, offer the best possible CPC, and are only available through the Kontera network.

For anyone interested in learning more about the Kontera Network, we're currently offering our new publishers a 70% revenue share, which is the highest rate in the industry. We're also offering new publishers a $50 bonus if they get at least 25,000 U.S. page views during their first 30 days on the network. You can learn even more about the network on our Publishers Page: http://www.kontera.com/publishers

And again, to eternaltreasures and navneetjha; if there's something I can address in terms of your status with Kontera, please don't hesitate to e-mail me.

Thanks,

- Jonathan Cohen

Kontera Community Manager

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