Dos and don’ts of e-commerce

Ecommerce is the buying and selling of goods and services online. If you are an ecommerce merchant, the world is your market. However, there is immense competition in this space.

Here are some dos and don’ts of ecommerce. They help you to run your ecommerce venture profitably.

Connected world

Global market
Global market | Source

Dos

Good website design plays a major role in the success of your ecommerce business. While creating your ecommerce website, it is very important to ensure ease of navigation. Your customer should find your shopping cart without any hassles. According to a survey, shoppers abandon approximately six out of ten online shopping carts.

The key to success is testing. Test the website before launching. Your customer should be able to move from your product order to the credit card information page easily. Customers should find what they need easily. Test for the overall performance of your website periodically. Test all the links. If your customer gets a 404 error while on your website, you will lose your sale.

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It is advisable to keep a structure that is easy to follow. According to experts, Tumblog and grid structures are popular. This is because they are easy to scan. The also look good. It is easy for the customers to find what they need.

According to research studies, customers who are unable to find what they need within one minute will close the website. Browse through ecommerce sites that have good reputation. Implement features you like in these sites into your site.

Pictures say a thousand words. While it is definitely advisable to use large, attractive images, it is important to ensure that they load easily. In today’s competitive world, people do not have time. Ensure that your picture loads quickly.

Dollar
Dollar | Source

PayPal logo

PayPal logo
PayPal logo | Source

Ensure that it is easy to find your checkout. You may have created content with high quality English. You may have high resolution and attractive images. You may have top quality videos. But if your customer who is convinced about your product or service cannot buy from you, you will not make money from your venture. Customer should be able to checkout easily.

Provide as many payment options as possible. PayPal is a must. PayPal is so popular today that some people decide whether to buy from a website or not based on the availability of PayPal as a payment option.

Provide access to secure credit card payment systems and easy shipping options. It is advisable to make it easy for your customers to insert discount or coupon codes. They should not be forced to search for it.

It is advisable to focus on the benefits, not on features. Successful ecommerce merchants focus on the strong selling points of their business. They present their product or service near the middle of the page. This is because that is where peoples’ eyes normally go.

Provide different payment options

Credit cards.
Credit cards. | Source

Increase sales for more revenue

It is advisable to include detailed descriptions of your products and services. People cannot touch your product on the internet. You need to make up for this major disadvantage by including high quality images of your product taken from different angles and a detailed description.

The focus of any business venture should be to generate revenue. Your revenue will grow by increasing sales. Keeping this in mind, it is advisable to add links to your best selling products or services.

There are many ways of doing this. After the customer would have bought one of your products on the site, you may add a link to one of your best-selling product, with words like “customers who bought this product also bought”, “you may like to see this”, etc.

This is a subtle and effective way of encouraging your customer to buy more from you. You are making your customer aware of all your offerings that may be useful for him/her. However, it is advisable to limit it to two or three products or services.

There are many ways of doing this. After the customer would have bought one of your products on the site, you may add a link to one of your best-selling product, with words like “customers who bought this product also bought”, “you may like to see this”, etc.

This is a subtle and effective way of encouraging your customer to buy more from you. You are making your customer aware of all your offerings that may be useful for him/her. However, it is advisable to limit it to two or three products or services.

Keep the design simple. It is important to clear up clutter. Browse your website as a layman. If you feel that it is cluttered, then it probably is cluttered. It is a good idea to have your friend to browse through the pages and to seek his/her opinion.

It is better to have someone who you do not know to browse through your website. The person should provide honest opinion about your website, about navigation, etc. Beta-testing services offered by reputed web designers help you immensely to set things right before the launch.

Have someone who you do not know test your website before launch

It is very important to ensure that your website is secure. Always use SSL security. Use three or four digit security code on the back of the credit card. Communicate how secure your website is to our customers.

Ensure that your website is secure

Don’ts

Never assume that your customer has no other choice. In today’s global economy people have many tabs open on their computer. They compare features, prices, etc, before buying from you. You need to offer the very best for you to get the sale.

Do not overlay a subscribe pop-up ad that is coded to appear when someone reaches the website. People will just close it. Today most of the browsers block these pop ups. It is advisable to have a “subscribe now” link on the page.

Avoid overloading your website with fluff. Be precise. Ensure that your about page is not more than four sentences. It is advisable to hire the services of a web copywriter who can give you high quality content.

Google hates keyword stuffing and fluff overload

Another risk of fluff is that Google may treat it as black hat SEO practice. Avoid stuff your website with keywords. This will definitely harm your chances of ranking high with Google.

It is not advisable to put in a flash introduction. It is an outdated practice. Today many people tend to skip over them. It definitely does not make sense to waste your money by putting in a flash introduction. It makes sense to invest on building a better shopping card. Another disadvantage of Flash introduction is that it reduces your chances of ranking well on Google.

Never make false promises. If you cannot keep up your promise, your customer will just return your product. He/she will also spread the bad word about your business. Making false promises will have a huge negative impact on your business.

Summary

  • Good website design is a must for e-commerce success.
  • Ensure ease of navigation.
  • Test, test and test before launching.
  • Tumblog and grid structures are popular.
  • Use large attractive images.
  • Provide multiple payment options.
  • Focus on benefits while creating content.
  • Encourage people to buy more.
  • Avoid fluff overload and keyword stuffing.
  • Include contact details.
  • Do not make false promises.

Do not make your website appear primitive. Avoid putting white text on a black background. Avoid graphics that look like Widows clipart. Use the latest technology. Unleash your creativity. While doing all this, ensure that you retain simplicity.

Do not make it difficult for people to find your contact information. People should be able to access FAQs and contact information easily. A good contact info page enhances the credibility of your business. A good contact information page should include your business address, phone number, email address, fax number and the names of people in the top management.

By implementing the above-mentioned tips, you will be able to beat your competition and take your ecommerce business to great heights.

Success is possible!

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prasadjain 3 years ago from Tumkur

This hub has good and useful information

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