Handmade Seller---Your Digital Image Part 1

A Logo Can Capture The Attention You Need

Coming up with a logo is a useful way of beginning to consolidate your business's image and helping your customers and prospective buyers remember you!

Your logo should say something about your brand at first sight, without you having to explain an awful lot. It should awaken a nice comment, if possible, from those that see it for the first time.

It should be something that catches the eye, yet simple, something you can insert in badges, banners, ads, etc. It should be your symbol on avatars.It should be a visual image that reminds people of you and of what your brand represents.Since my brand is called Craftybegonia, I chose a red double begonia blossom as my logo. Simple, to the point, lovely, and, since red is a striking color, it is interesting enough to arrest the attention browsers, and make them inquire "what does this mean?"

For a “crafty” begonia, a begonia is a natural. But if you’re selling something else, sit down for a little bit and think, what could represent me? What kind of message would it send? What impression would it cause? How does it relate to my business and how can it impress my potential customers? What image would it create about me and my brand?

Jot down the ideas that come to your mind and then set out to find that perfect image or item that will portray all of that to someone who just found you for the first time!

Comments 4 comments

Maralexa profile image

Maralexa 5 years ago from Vancouver, Canada and San Jose del Cabo, Mexico

This is a very good point! We talk about "branding" and helping to make our writing and our name stand out in a crowd. This is exactly what we need. You make me think!

Thanks for a great hub. I'm off to see your Part 2.

craftybegonia profile image

craftybegonia 5 years ago from Southwestern, United States Author

Yes, according to marketers, "branding" is crucial! Well, visual branding can be remembered when other things are forgotten! Think on how to "brand" your image as writer, and then put it in pictures, if you can do this, you will be remembered longer! A loco will do that for you and more!

Peggy W profile image

Peggy W 5 years ago from Houston, Texas

I can see where this would be helpful in business. As to writing on Hubpages, our avatar is probably the most recognizable thing we can project until people get to know our writing and determine if they wish to follow us. Mine is generic but bright colored!

craftybegonia profile image

craftybegonia 5 years ago from Southwestern, United States Author

The way scrapbooking your avatar into a logo design could help is by attracting even more attention to the avatar, especially, when you want to draw the eye of a passing browser.

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