These Things Are What is On The Mind's of "Juan Valdez" and his Donkey, "Conchita," Right Now
LET'S ALL SAY HELLO TO "JUAN VALDEZ"
This piece is not about coffee or the manufacturing and selling thereof, directly. This is a very long, overdue tribute to a true “champion,” of American advertising: “Juan Valdez” and his loyal partner, “Conchita,” who just happens to be a professional advertising mule. But you would have known that if you had seen one of their many ads on television in the 60’s, 70’s and 80’s.
“Valdez,” is played by senior-actor, Carlos Sanchez, who “fit the bill,” for the ad agency who were looking for just the right man (and mule) to be the spokesperson and spokesmule for a huge coffee company and distribution group that was based in Colombia, South America.
I cannot name “the” name of the coffee because of guidelines set forth by HubPages editors, and for the wise reason that I did not want to make any of these employees angry and have to inform me that my piece was “overly-promotional.”
I LOVE TO SPOTLIGHT THE PEOPLE, NOT THE PRODUCT
Truthfully, this hub is all about what thoughts “Juan Valdez,” and “Conchita,” his “celebrity mule,” are thinking right now. This very moment in time.
I did another hub similar to this recently about what thoughts were running through actor, Tom Hanks’ talented mind, but Hanks was obviously too busy to call or email me to say “thanks.” That’s cool. I just happen to catch him on Late Night with David Letterman and I know that Hanks wasn’t shunning me for when Letterman asked him, “So what has been happening with you lately, Tom?” Hanks replied, “Well, wow! I have not had one minute to myself. I’ve been super-busy with a lot of things going on in my life.” He didn’t have to say all of that for my benefit, but him doing this just shows you what a great guy Hanks really is.
So in it’s sheer-simplicity, this story is sincerely-named---
This is What is on The Minds of “Juan Valdez” and His Mule, “Conchita” Right Now
Just whom is this "Juan Valdez?"
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The adverts were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears with his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic appearance is frequently mimicked or parodied in television and other media.
NOTE: I did not put whom is thinking what thought. I gave you, my valued-followers, credit for figuring that out. Kenneth
- “Dear God, could you have made this mountain trail any steeper?”
- “Juan promised me a year ago, to allow me to have a 15-minute break after two hours of hauling coffee beans.”
- “I sure wish that “Juan” would learn to take a shower. And humans like him think that “I” smell.”
- “At least I do not have to worry about down-sizing for I know that “Juan,” is not able to do all of the work.”
- “Conchita is sure eating more in her old age. She is getting slower going up this mountain in Colombia.”
- “That was a close one at the press conference today—me, accidentally-speaking English instead of Spanish.”
- “I hate to deceive “Juan,” but if he knew that I could talk, he might get greedy and take me on the road.”
- “He makes me so angry at times. I wish he would try and ride me so I could have the pleasure of bucking him off.”
- “Did he forget, again, that lunch was a half-hour ago? My stomach is growling like an angry tiger.”
- “The nerve of those customs agents thinking I was hauling something besides coffee beans.”
- “Why did I agree to walk up and down this mountain in order to get this gig?”
- “Why in the world am I still drawing a peso more than minimum wage?”
- “That idiot tourist back there actually asking me to do the “Mexican Hat Dance!”
- “Sometimes I wonder if “Mr. Ed” started out this way?”
- “No---oooo boo—dddy kn---oooo—ws, the coffee I’ve seen.”
- “I just had to agree in our contract that I would never use a 4x4 or ATV.”
- “Has there ever been a coffee farmer and his pet mule ever went on strike?”
- “Why did my mother name me “Juan?” Why not “Larry,” or “Val?” That Ricky Ricardo got all the breaks.”
- “If “Juan” thinks it is easier going down-hill, he is much the fool.”
- “Hey, what happened to the new shoes I was promised?”
- “Wish he would hurry. I want to go to the World Cup this afternoon.”
- “I can be thankful that “Juan” didn’t decide to be a banana farmer.”
- “Wonder if I can get my brother, “Jack,” to fill-in for me tomorrow? I need some “mule time.”
Coming in the near future . . .”Reasons Why "I" Will Never Be a Guest on Letterman.”
A vintage moment with "Juan"
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